This report will provide a deep view of one of the most known Taiwanese companies called Asus as well as some, in my opinion the most interesting, short comments on other Taiwanese companies I visited during my MBA exchange study in Taiwan. The major purpose for the course “Case Studies” was to understand the major trends in Taiwan´s economic and trade development and investigate the business environment and practices.
Inhaltsverzeichnis (Table of Contents)
- Overview
- ASUSTeK Computer Inc.
- History
- Corporate Culture
- Products and Services
- Comments on the business strategy
- SWOT
- Conclusion and suggestions
- Impressions on visited companies
- Kaohsiung export processing zone administration
- Brother Taiwan
- German Trade Office (AHK)
- Hsinchu Science Park
- Accton Technology Corp
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to provide an in-depth look at ASUS, a prominent Taiwanese company, as well as insightful observations on other Taiwanese companies visited during an MBA exchange program in Taiwan. The primary objective of the “Case Studies” course was to gain a comprehensive understanding of Taiwan’s economic and trade development, and to analyze the business environment and practices within the country.
- Analysis of the business strategy of ASUS
- Evaluation of the economic and trade development in Taiwan
- Exploration of the business environment and practices in Taiwan
- Presentation of insights from visits to various Taiwanese companies
- Comparison of different business models and strategies
Zusammenfassung der Kapitel (Chapter Summaries)
The report begins with an overview of the objectives and scope of the study. It then delves into a detailed analysis of ASUSTeK Computer Inc., examining its history, corporate culture, products and services, business strategy, SWOT analysis, and concluding with suggestions. The report also provides brief summaries of the author's impressions of other visited companies, including the Kaohsiung export processing zone administration, Brother Taiwan, the German Trade Office (AHK), Hsinchu Science Park, and Accton Technology Corp.
Schlüsselwörter (Keywords)
This case study focuses on key terms such as business strategy, economic and trade development, Taiwanese companies, ASUS, SWOT analysis, manufacturing, and business environment. The report also explores the importance of understanding cultural context in international business and the impact of globalization on the Taiwanese economy.
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- Alexander Rembecki (Autor), 2010, Taiwan - Economic trends and trade development, Múnich, GRIN Verlag, https://www.grin.com/document/164941
