In the current business world, corporations are dedicating continuously growing attention to matters of social and environmental engagement. As a result, various terminologies have appeared and gained much popularity in the field, such as ‘Corporate (Social) Responsibility’ and ‘Sustainability’.
In the telecommunications industry, as in many other industries, the evolution of CR can be observed through the various instruments utilized by corporations to manage issues of responsibility towards stakeholders. Moreover, the industry offers a very interesting analysis possibility due to the recent growth of the industry and the importance of the analysis is further highlighted by nine telecommunications companies being represented in the DJSI (Dow Jones Sustainability Index) in 2006 and in 2007 whereas 65 companies participated in the Global Compact. Throughout this paper, sustainability management by telecommunications firms shall be analyzed more closely. The main aspects that shall be investigated are concerned with the governance structures introduced by telecommunications firms. In this light, the management of sustainability is perceived to take place at three levels within the organization. First, the level of corporate governance; which is mainly concerned with the individuals, departments and/or boards dealing with sustainability issues within the firm. The second level determines the areas that are addressed in the company’s strategy i.e. employees, customers, environment, etc. At last, the third level contains the specific tools and initiatives launched by each firm to implement its strategy in each area.
The analysis shall be carried out by conducting a comparison between five major firms in the European market that are considered the most dominating ones: Telecom Italia, Telefònica, Vodafone, Deutsche Telekom and France Telecom. The impact of these firms on the industry is measured in terms of the respective market capitalization and market share in Europe. The fact that these companies are international players, cannot be ignored, but as their core business remains in their respective home countries (e.g. Telecom Italia generates 80 percent of their revenues in Italy) , the focus shall be on the domestic market operations.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction
- 2. Terminologies and Definitions
- 3. Sustainability in the telecommunications industry.
- 3.1. Vodafone
- 3.2. Telefònica
- 3.3. Telecom Italia
- 3.4. France Telecom (Orange)
- 3.5. Deutsche Telekom
- 4. Findings and Summary
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This seminar paper aims to critically analyze current sustainability management practices among major European telecommunications firms. The focus is on understanding the structure of sustainability management and whether there are common trends or distinct approaches across the industry. The paper investigates five leading European firms: Telecom Italia, Telefònica, Vodafone, Deutsche Telekom, and France Telecom, evaluating their impact on the industry based on their market capitalization and share in Europe.
- Corporate Social Responsibility (CSR) and Sustainability in Telecommunications
- Comparative Analysis of Sustainability Management Structures
- Governance Structures and Integration of Sustainability
- Self-Assessment and Future Sustainability Plans
- Impact of Telecommunications Firms on the European Market
Zusammenfassung der Kapitel (Chapter Summaries)
The paper begins with an introduction to the concepts of CSR and sustainability, highlighting their increasing relevance in the business world. The second chapter provides definitions and terminologies related to sustainability management, corporate responsibility, and corporate governance.
The third chapter, the core of the analysis, compares the sustainability management structures of the five leading European telecommunications companies. It examines the corporate governance level, including the structure and position of CR boards or departments within the organization. This section analyzes how firms integrate sustainability management systems into their businesses, exploring the different approaches they take.
Chapter four, the final chapter, presents a summary of the most significant findings from the analysis, drawing conclusions about the management of sustainability in the European telecommunications industry.
Schlüsselwörter (Keywords)
This seminar paper focuses on the key concepts of sustainability management, corporate social responsibility (CSR), corporate governance, and comparative analysis in the European telecommunications industry. The analysis examines the structures and practices of leading firms like Vodafone, Telefònica, Telecom Italia, France Telecom, and Deutsche Telekom. It investigates areas such as self-assessment, future sustainability plans, and the impact of these firms on the European market.
- Citar trabajo
- Eike Luetjen (Autor), Fatima Maatwk (Autor), 2011, Sustainability in the telecommunications industry, Múnich, GRIN Verlag, https://www.grin.com/document/165962
