An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position.
Contents
EXECUTIVE SUMMARY
TERMINOLOGY/ POINTS OF REFERENCE USED
INTRODUCTION
STRATEGIC MARKETING ISSUES FACED BY INTEL
Figure 1: A situational example of ingredient co-branding
Figure 2: HP/ Intel co-branded advertisement
FUTURE OPTIONS FACING INTEL
Figure 3: SWOT Analysis for Intel
Figure 4: Product development process
CONCLUSION
REFERENCES
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