The purpose of this Business Analysis Project is to evaluate the current situation of the so-lar branch, especially the German company Conergy Group. The aim is to show the cur-rent changes within the branch and the influence on the business strategy of solar com-panies. Furthermore the analysis will consider the following issues:
• A situational audit of the branch and the Conergy Group. This will contain an analysis of the macro- and micro-environments supported by a PESTLE and Porter 8 Forces Analysis
• Strategic Alignment: Identification of the key success factors (KSF) of the branch, evaluate the performance of Conergy and compare this with 2 other big players in the solar branch. From this information, I will identify potential changes inside of Conergy and develop a strategy map.
Another aim is the critical appraisal of the key figures and the current strategy of Conergy, supported by using approved analysing methods in a literature review in order to show potential improvements as well as recommend strategy adaptations. As a basis for the analysis of the key figures I will use the 2009 third quarter report and the 2008 annual re-port. The advantage of using this quarterly report and comparing it to the 2008 annual report is that the effects of the economical crisis in 2009 are visible.
Inhaltsverzeichnis (Table of Contents)
- Introduction and Objectives
- Macro-environmental Analysis - Situational Audit
- Current Situation of the Solar Branch
- PESTLE Analysis
- The Conergy Group
- Financial Analysis
- Porters 8 Forces Analysis
- Critical Success Factor Analysis
- Strategic Alignment
- Strategy Map
- Conclusion and Recommendations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This Business Analysis Project aims to evaluate the current state of the solar industry, particularly focusing on the German company Conergy Group. The analysis aims to highlight recent changes in the industry and their impact on the business strategy of solar companies.
- A comprehensive situational audit of the solar industry and the Conergy Group, including PESTLE and Porter 8 Forces analyses.
- Strategic alignment by identifying key success factors (KSF) for the industry, assessing Conergy's performance, and comparing it to two other major players. This analysis will identify potential changes within Conergy and develop a strategy map.
- Critical appraisal of Conergy's key figures and current strategy, using established analytical methods and a literature review to pinpoint potential improvements and recommend strategy adaptations.
- Analysis of key figures using the 2009 third quarter report and the 2008 annual report to highlight the impact of the 2009 economic crisis.
- Assessment of the influence of subsidies and the global economic climate on the solar industry.
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter introduces the project's objectives, which involve evaluating the current state of the solar industry and analyzing the German company Conergy Group. It sets out the project's scope and key areas of investigation.
Chapter two delves into a macro-environmental analysis, focusing on the current situation of the solar industry. It explores the industry's reliance on subsidies and the impact of the 2009 economic crisis. The chapter also examines the influence of factors such as climate change, limited fossil resources, and a weak US dollar on the industry.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this project include the solar industry, business strategy, situational audit, PESTLE analysis, Porter 8 Forces analysis, key success factors, financial analysis, strategic alignment, strategy map, and the Conergy Group. The project utilizes these concepts to analyze the company's performance and recommend potential improvements.
- Quote paper
- Tobias Bandt (Author), 2010, Business Analysis Project Solar Industry , Munich, GRIN Verlag, https://www.grin.com/document/167218
