The purpose of this Business Analysis Project is to evaluate the current situation of the so-lar branch, especially the German company Conergy Group. The aim is to show the cur-rent changes within the branch and the influence on the business strategy of solar com-panies. Furthermore the analysis will consider the following issues:
• A situational audit of the branch and the Conergy Group. This will contain an analysis of the macro- and micro-environments supported by a PESTLE and Porter 8 Forces Analysis
• Strategic Alignment: Identification of the key success factors (KSF) of the branch, evaluate the performance of Conergy and compare this with 2 other big players in the solar branch. From this information, I will identify potential changes inside of Conergy and develop a strategy map.
Another aim is the critical appraisal of the key figures and the current strategy of Conergy, supported by using approved analysing methods in a literature review in order to show potential improvements as well as recommend strategy adaptations. As a basis for the analysis of the key figures I will use the 2009 third quarter report and the 2008 annual re-port. The advantage of using this quarterly report and comparing it to the 2008 annual report is that the effects of the economical crisis in 2009 are visible.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction and Objectives
- 2. Macro-environmental Analysis - Situational Audit
- 2.1. Current Situation of the Solar Branch
- 2.2. PESTLE Analysis
- 3. The Conergy Group
- 3.1. Financial Analysis
- 3.2. Porter's 8 Forces Analysis
- 3.3. Critical Success Factor Analysis
- 4. Strategic Alignment
- 4.1. Strategy Map
- 5. Conclusion and Recommendations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This Business Analysis Project aims to evaluate the German solar company Conergy Group's current situation within the changing solar energy industry. The analysis will examine the macro and micro environments impacting the company, its strategic alignment, and suggest potential improvements to its strategy. The analysis will leverage financial data and established analytical methods to identify key success factors and recommend strategic adaptations.
- Current state of the solar industry and its challenges.
- Macro-environmental factors affecting Conergy Group.
- Financial performance and strategic position of Conergy Group.
- Identification of key success factors for Conergy Group.
- Strategic recommendations for Conergy Group.
Zusammenfassung der Kapitel (Chapter Summaries)
1. Introduction and Objectives: This chapter introduces the project's objective: a comprehensive evaluation of Conergy Group within the German solar industry. It outlines the analysis's scope, encompassing a situational audit of both the industry and Conergy, strategic alignment assessment, and recommendations for improvements. The project aims to critically appraise Conergy's key figures and strategy, utilizing established analytical methods and data from the 2008 annual report and the 2009 third-quarter report to highlight the impact of the 2009 economic crisis.
2. Macro-environmental Analysis - Situational Audit: This chapter provides a situational audit of the solar industry, highlighting significant global changes, particularly the heavy reliance on subsidies and the impact of the 2009 economic crisis on exports. The analysis explores how economic stimulus packages, growing awareness of climate change, and dwindling fossil fuel resources mitigated the negative effects of the crisis. The weakening US dollar's negative impact on exporting companies is also examined, setting the stage for a deeper analysis of Conergy's position within this dynamic environment.
3. The Conergy Group: This section delves into a detailed analysis of the Conergy Group itself. It includes a financial analysis, a Porter's 8 Forces analysis to assess the competitive landscape, and a critical success factor analysis to pinpoint the key elements driving Conergy's success or hindering its growth. These analyses provide a comprehensive understanding of Conergy's strengths, weaknesses, opportunities, and threats within the competitive market, forming a foundation for strategic recommendations.
4. Strategic Alignment: This chapter focuses on aligning Conergy's internal capabilities with its external environment. It involves developing a strategy map that visualizes the company's strategic objectives and how they translate into actionable steps. This section integrates the findings from the previous analyses, proposing a strategic roadmap designed to optimize Conergy's performance and address challenges identified throughout the project. The resulting strategy map likely integrates key success factors and addresses the external pressures explored earlier.
Schlüsselwörter (Keywords)
German solar industry, Conergy Group, situational audit, PESTLE analysis, Porter's 8 Forces, financial analysis, critical success factors, strategic alignment, strategy map, economic crisis, subsidies, renewable energy.
Conergy Group Business Analysis Project: Frequently Asked Questions
What is the purpose of this Business Analysis Project?
This project aims to comprehensively evaluate the German solar company Conergy Group's current situation within the dynamic solar energy industry. It analyzes the macro and micro environments impacting the company, assesses its strategic alignment, and proposes potential improvements to its overall strategy. The analysis leverages financial data and established analytical frameworks to identify key success factors and recommend strategic adaptations.
What are the key themes explored in this analysis?
The analysis explores the current state of the solar industry and its challenges, macro-environmental factors affecting Conergy Group, the company's financial performance and strategic position, key success factors for Conergy Group, and ultimately, strategic recommendations for improved performance and future growth.
What analytical methods are used in this project?
The project utilizes a range of established analytical methods, including a situational audit, PESTLE analysis, Porter's 8 Forces analysis, financial analysis, and critical success factor analysis. These methods are employed to provide a comprehensive understanding of Conergy Group's position within the market and to inform strategic recommendations.
What data sources are used in this analysis?
The analysis draws upon data from Conergy Group's 2008 annual report and 2009 third-quarter report. This data, coupled with broader industry information, allows for a detailed assessment of the company's performance and the impact of the 2009 economic crisis.
What is covered in the Macro-environmental Analysis - Situational Audit chapter?
This chapter provides a situational overview of the solar industry, highlighting significant global changes, including the reliance on subsidies and the impact of the 2009 economic crisis on exports. It examines the mitigating effects of economic stimulus packages, growing climate change awareness, and dwindling fossil fuel resources. The impact of the weakening US dollar on exporting companies is also analyzed.
What does the chapter on "The Conergy Group" entail?
This section offers a detailed analysis of Conergy Group, including a financial analysis, Porter's 8 Forces analysis to assess its competitive landscape, and a critical success factor analysis to identify key elements driving its success or hindering its growth. This provides a comprehensive understanding of Conergy's strengths, weaknesses, opportunities, and threats.
How does the analysis address strategic alignment?
The strategic alignment chapter focuses on aligning Conergy's internal capabilities with its external environment. It involves developing a strategy map to visualize the company's strategic objectives and how they translate into actionable steps. This integrates findings from previous analyses, creating a strategic roadmap to optimize performance and address identified challenges.
What are the key conclusions and recommendations of this project?
The concluding chapter summarizes the key findings of the analysis and provides specific, actionable recommendations for Conergy Group to improve its strategic positioning and overall performance within the competitive solar energy market. These recommendations are grounded in the data and analysis presented throughout the report.
What are the key words associated with this analysis?
Key words include: German solar industry, Conergy Group, situational audit, PESTLE analysis, Porter's 8 Forces, financial analysis, critical success factors, strategic alignment, strategy map, economic crisis, subsidies, and renewable energy.
- Quote paper
- Tobias Bandt (Author), 2010, Business Analysis Project Solar Industry , Munich, GRIN Verlag, https://www.grin.com/document/167218
