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Marketing aspects of the brewing industry

Name: Marketing aspects of the brewing industry
Price: 19.95 EUR
Availability: InStock
Author: Christian Schmitt
ISBN: 978-3-640-84223-0

Examination Thesis, 2007

40 Pages, Grade: 1,3

Christian Schmitt (Author)

Excerpt

I. Executive Summary

II. Brewing Industry Background
A. Market Overview
B. Current Conditions
i. United States of America
ii. Germany
iii. Worldwide

III. Companies
A. InBev
B. “Target Company”: Anheuser-Busch
C. Company comparison

IV. Marketing Mix
A. Product
B. Price
C. Place
D. Promotion

V. Environment
A. Legislation and regulations
B. Societal values and lifestyle
C. General economic conditions

VI. Industry analysis
A. Competitive Rivalry within an Industry
B. Threat of New Entrants
C. Threat of Substitute Products
D. Bargain Power of Suppliers
E. Bargain Power of Customers

VII. Industry forces summery

VIII. Company Analysis: Anheuser-Busch
A. Strength
B. Weaknesses
C. Threats
D. Opportunities

IX. Analytical comparison of InBev and Anheuser-Busch 34

X. Driving Forces in the Industry

XI. Anheuser-Busch’s Latest Actions

XII. Recommendations for Anheuser-Busch

XIII. References

Excerpt out of 40 pages

Details

Title: Marketing aspects of the brewing industry
College: University of Florida
Grade: 1,3
Author: Christian Schmitt (Author)
Year: 2007
Pages: 40
Catalog Number: V167372
ISBN (eBook): 9783640841073
ISBN (Book): 9783640842230
File size: 596 KB
Language: German
Keywords: marketing

Quote paper: Christian Schmitt (Author), 2007, Marketing aspects of the brewing industry, Munich, GRIN Verlag, https://www.grin.com/document/167372

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