How can response time be optimized in customer satisfaction surveys in the company to improve data collection efficiency?
For the company, customer satisfaction surveys have become an indispensable tool for evaluating the performance of the services offered, as well as for identifying areas for improvement and guiding decision-making to achieve customer satisfaction.
The company is dedicated to offering inspection and rework services, recognizing the importance of having the necessary information about its customers' perceptions of these services. However, analysis has revealed a problem that affects the efficiency of data collection from satisfaction surveys, as the response time from customers is often somewhat lengthy. This situation causes delays in obtaining the necessary information, which limits the company's ability to respond to customer needs and expectations.
This is where the project comes in, analyzing the current survey application process to identify the factors that influence response delays and propose strategies to reduce this time. The main purpose of this project is to contribute to making this internal process more agile and practical. In general, the aim is to generate proposals that will serve as a basis for future improvements within the company.
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- Stephanie Guzmán Cázarez (Autor), 2025, Proposal to optimize response time in customer satisfaction surveys in the marketing and sales department of an automotive company, Múnich, GRIN Verlag, https://www.grin.com/document/1682592
