The role of social marketing in promoting positive educational behaviors is distinctly remarkable (Zhang et al., 2024). The commercial principles and strategies that social media marketing applies typically introduced exceptional changes, which target the students’ habits and boost learning, leading to better grades.
As recent surveys indicated, colleges’ dropout rates globally reached 39%, while the academic procrastination averaged 80%. This warns the educators and curricula developers that students worldwide became stranded, at stake. Reliable figures showed that students daily spend around 4.8 hours, surfing social media websites, and only 1-2 hours, performing academic-related tasks.
The figures also demonstrated that 70% of students constantly check Instagram in order to watch visual tips, 60% scroll TikTok, while 40% post X Real-time updates. This caused common troubles, including skipping classes at least one per week, ignoring using the library services, and reducing the group involvement levels. This certainly highlights the vital importance of raising awareness among universities’ students so that they can utilize the digital applications to achieve success.
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- Anonymous (Autor), 2025, The role of Social Marketing in promoting Positive Educational Behaviors, Múnich, GRIN Verlag, https://www.grin.com/document/1684134
