Strategic Analysis of the BBC

Dossier / Travail , 2011 , 16 Pages , Note: 1,2

Gestion d'entreprise - Enquête d'entreprise, Recherche opérationnelle

The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter’s Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC’s strength, weaknesses, opportunities and threats.

Inhaltsverzeichnis (Table of Contents)

• Introduction
  • Company Profile - BBC
• PESTEL Analysis
• Strategic Analysis of the BBC
  • Value Chain Analysis
  • Porter's Five Forces Analysis
  • SWOT Analysis
• Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This report examines the British Broadcasting Corporation (BBC), a major player in the global broadcasting industry. The analysis utilizes PESTEL, Porter's Five Forces, and Value Chain frameworks to assess the BBC's external environment, competitive landscape, and value creation. The report concludes with a SWOT analysis of the BBC, identifying its strengths, weaknesses, opportunities, and threats.

• External Environment Analysis (PESTEL)
• Competitive Analysis (Porter's Five Forces)
• Value Chain Analysis and Creation
• Strategic Assessment (SWOT Analysis)
• The BBC's Position as a Public Service Broadcaster

Zusammenfassung der Kapitel (Chapter Summaries)

Introduction

This chapter introduces the BBC, its mission, size, and funding structure. It highlights the BBC's unique position as a publicly funded broadcaster with a mandate to inform, educate, and entertain.

PESTEL Analysis

This chapter examines the external environment in which the BBC operates. It considers political, economic, social, technological, environmental, and legal factors that influence the BBC's strategy and performance.

Strategic Analysis of the BBC

This chapter delves into the BBC's strategic position. It analyzes the BBC's value chain, illustrating how the organization creates value. It then applies Porter's Five Forces to evaluate the competitive landscape and the BBC's position within it. Finally, the chapter concludes with a SWOT analysis, identifying the BBC's strengths, weaknesses, opportunities, and threats.

Schlüsselwörter (Keywords)

The key terms and concepts discussed in this report are: PESTEL analysis, SWOT analysis, Porter's Five Forces, value chain analysis, public service broadcasting, BBC, competitive advantage, strategic analysis, and external environment. These concepts are critical for understanding the BBC's strategic position and its ability to navigate the evolving broadcasting landscape.

• Université: University of Sunderland
• Note: 1,2
• Auteur: Miriam Mennen (Auteur)
• Année de publication: 2011
• Pages: 16
• N° de catalogue: V168418
• ISBN (ebook): 9783640855353
• ISBN (Livre): 9783640855148
• Langue: anglais
• mots-clé: SWOT, British Broadcasting Corporation, BBC, Five Forces, Porter, Value Chain, Strategic Dimension