Extracto
Table of contents
Abstract
CHAPTER
1. Introduction
2. Literature Review
2.1 Online Shopping
2.2 Motives to online shopping
2.3 Barriers to online shopping
2.3.1 Online shopping experience
2.4 Underlying framework
2.4.1 Technology Acceptance Model
2.5 Product Involvement
3. Methodology
3.1 Research Instrument
3.2 Sampling
3.3 Measurement and questionnaire design
3.4 Validity and Reliability
3.5 Data analysis
4. Findings and Discussion
4.1 Questionnaire results and analyses
4.2 Online behaviour
4.2.1 Internet use
4.2.2 Online clothing purchases
4.2.3 Online purchases
4.3 Influence of gender
4.4 Evaluation of online shopping
4.5 Testing hypotheses
4.6 Summary and Discussion of findings
5. Conclusion and recommendations
6. Bibliography
7. Appendices
7.1 Appendix 1
7.1.1 Theory of Reasoned Action
7.2 Appendix 2
7.2.1 Questionnaire (piloted version)
7.2.2 Questionnaire (final version)
7.3 Appendix 3
7.3.1 SPSS Findings: Descriptive Statistics
- Citar trabajo
- Natalie Bluschke (Autor), 2011, Factors Influencing Consumers' Intention to Purchase Clothing Online, Múnich, GRIN Verlag, https://www.grin.com/document/170011
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