Leseprobe
Table of Contents
Introduction
1. Competitive Analysis of the Industrial Current Status of Sony
1.1 Porter's Five-Forces
1.1.1 The Threat of New Entrants
1.1.2 The Bargaining Power of Suppliers
1.1.3 The Bargaining Power of Buyers
1.1.4 The Threat of Substitute Products or Services
1.1.5 The Intensity of Rivalry Among Competitors in the Industry
1.2 SWOT Analysis
1.2.1 Strengths
1.2.2 Weaknesses
1.2.3 Opportunities
1.2.4 Threats
1.3 Value-Chain Analysis
1.4 Resource-Based Analysis
1.4.1 Intangible resources
1.4.2 Tangible Resources
1.4.3 Organizational Capabilities
2. Impacts of External Forces on the Competitive Advantage of Sony
2.1 PESTEL
2.1.1 Political
2.1.2 Economic
2.1.3 Social
2.1.4 Technological
2.1.5 Environment
2.1.6 Legal
3. Recommendations of Future Strategic Decisions of Sony
4. Conclusion
References
- Arbeit zitieren
- Raphael Städtler (Autor:in), 2010, Strategy Coursework – Sony Corporation, München, GRIN Verlag, https://www.grin.com/document/170889
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