After the financial crisis hit the global economy in 2008 many global companies found themselves in economic distress. To remain competitive and successful, it is vital for any company to be aware of their status quo and its future strategic direction.
Sony is a global company that operates in over 204 countries. According to Howard Stringer (CEO of Sony), Sony’s mission for the future is to become a leading global provider in the sector of network consumer electronics, entertainment and services. Sony wants to challenge its designers, engineers and producers to improve their hardware as well software in terms of innovation in order to further the differentiation process towards its competition.
The purpose of this report is to analyze Sony’s current situation within the electronics industry by assessing its macro- and micro-environmental factors in order to offer future strategic recommendations for the Corporation.
The following methods and theories will be applied throughout the essay:
1) Competitive Analysis of the Industrial Current Status of Sony
- Porter’s Five- Forces
- SWOT Analysis
- Value-Chain Analysis
- Resource-Based Analysis
2) Impacts of External Forces on the Competitive Advantage of Sony
- PESTEL
3) Recommendations of Future Strategic Decisions of Sony
4) Conclusion
Table of Contents
- Introduction
- Competitive Analysis of the Industrial Current Status of Sony
- Porter's Five-Forces
- The Threat of New Entrants
- The Bargaining Power of Suppliers
- The Bargaining Power of Buyers
- The Threat of Substitute Products or Services
- The Intensity of Rivalry Among Competitors in the Industry
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Value-Chain Analysis
- Resource-Based Analysis
- Intangible resources
- Tangible Resources
- Organizational Capabilities
- Impacts of External Forces on the Competitive Advantage of Sony
- PESTEL
- Political
- Economic
- Social
- Technological
- Environment
- Legal
- Recommendations of Future Strategic Decisions of Sony
- Conclusion
- References
Objectives and Key Themes
This report aims to analyze Sony's current position within the electronics industry by examining its macro- and micro-environmental factors. It aims to provide future strategic recommendations for the corporation, aiming to ensure its continued success in a competitive market.
- Competitive Analysis of the Electronics Industry
- Evaluation of Sony's Strengths and Weaknesses
- Impacts of External Forces on Sony's Competitive Advantage
- Recommendations for Future Strategic Decisions
- The Role of Innovation and Differentiation in Sony's Strategy
Chapter Summaries
The report commences with an overview of Sony's competitive landscape within the electronics industry, utilizing Porter's Five Forces framework to identify key factors affecting competition. The analysis highlights Sony's strengths, including its strong brand image, diverse product portfolio, and cross-marketing capabilities, while also acknowledging weaknesses such as complacency, a lack of organizational agility, and a need for greater synergy across business units.
The report delves further into external forces impacting Sony, utilizing a PESTEL analysis to assess political, economic, social, technological, environmental, and legal factors that could influence the company's future success.
The report concludes with recommendations for future strategic decisions, emphasizing the need for Sony to maintain its focus on innovation, adapt to changing market trends, and leverage its strengths to overcome weaknesses.
Keywords
The main focus of this report is on the strategic analysis of Sony Corporation within the electronics industry. Key concepts include Porter's Five Forces, SWOT analysis, PESTEL analysis, competitive advantage, innovation, differentiation, and strategic decision-making.
- Citation du texte
- Raphael Städtler (Auteur), 2010, Strategy Coursework – Sony Corporation, Munich, GRIN Verlag, https://www.grin.com/document/170889
