iBus® will offer an exciting new service for music enthusiasts by combining the special features of an Apple store with those of an internet café. iBus® is a mobile entertainment hub that will tour all of the UK’s finest festivals and gigs. iBus® will be a magnet for the iPod generation of today, enabling customers to either download exclusive iBus® iTunes, surf the net or purchase first-class Apple merchandise.
iBus® is the answer to the abiding demand of new and creative music ventures. By collaborating with innovative brand leader Apple, iBus® is able to create an exclusive forum for communication and entertainment through the medium of public internet access. In today’s increasingly mobile society, fast and easy internet access has quickly become a necessity of life. However at most festivals, internet access is still a rarity, which would make iBus® the sole provider of this service. This fact, in addition to the significant demand of iPods and iTunes, presents iBus® with a chance to seize this window of opportunity and enter into a profitable niche.
Table of Contents
1. Executive Summary
1.1 Objective
1.2 Mission
1.3 Keys to Success
2. Company Summary
2.1 Company Ownership
2.2 Start-up Summary
3. Products
4. Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.3 Industry Analysis
4.3.1 Competition and Buying Patterns
5. Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
5.4 Milestones
6. Management Summary
6.1 Personnel Plan
7. Financial Plan
7.1 Important Assumptions
7.2 Break-even Analysis
7.3 Projected Profit and Loss
7.4 Projected Cash Flow
7.5 Projected Balance Sheet
7.6 Long-term Plan
8. References
9. Bibliography
10. Appendices
Objectives and Core Themes
The primary objective of this business plan is to secure £341,000 in financing to launch iBus, a mobile entertainment hub that serves as a unique, Apple-branded retail and internet-access facility, targeting attendees at major music festivals throughout the UK.
- Providing mobile internet and retail access at major music festivals.
- Collaborating closely with Apple Inc. as an authorized sales and service channel.
- Offering exclusive live concert recordings via podcast and download services.
- Establishing a sustainable, environmentally friendly business model powered by bio-diesel and solar energy.
Excerpt from the Book
1. Executive Summary
iBus® will offer an exciting new service for music enthusiasts by combining the special features of an Apple store with those of an internet café. iBus® is a mobile entertainment hub that will tour all of the UK’s finest festivals and gigs. iBus® will be a magnet for the iPod generation of today, enabling customers to either download exclusive iBus® iTunes, surf the net or purchase first-class Apple merchandise.
iBus® is the answer to the abiding demand of new and creative music ventures. By collaborating with innovative brand leader Apple, iBus® is able to create an exclusive forum for communication and entertainment through the medium of public internet access. In today’s increasingly mobile society, fast and easy internet access has quickly become a necessity of life. However at most festivals, internet access is still a rarity, which would make iBus® the sole provider of this service. This fact, in addition to the significant demand of iPods and iTunes, presents iBus® with a chance to seize this window of opportunity and enter into a profitable niche.
This business plan is prepared to obtain financing in the amount of £341,000. The supplemental financing is necessary in order to purchase the bus with all corresponding equipment and facilities, to purchase office supplies as well as to have enough capital to cover all expenses required to operate business in the first year. Additional financing has already been secured in the form of £40,000 of personal savings from owners Richard and Susan Smith.
Summary of Chapters
1. Executive Summary: Provides an overview of the iBus service concept, its collaboration with Apple, and the financial requirements for the first year of operation.
2. Company Summary: Details the company ownership structure, the start-up requirements, and the business's relationship with Apple Inc.
3. Products: Describes the physical construction of the bus and the range of retail merchandise and digital services offered to customers.
4. Market Analysis Summary: Examines market trends in the iPod and live music industry, identifying the target audience and competitive positioning.
5. Strategy and Implementation Summary: Outlines the marketing and sales strategies, including pricing models, promotional activities, and a schedule of project milestones.
6. Management Summary: Explains the organizational structure, the roles of the founders, and the plan for temporary staffing during tour periods.
7. Financial Plan: Presents the comprehensive financial projections, including profit and loss statements, cash flow, balance sheets, and break-even analysis for 2009-2011.
Keywords
iBus, Apple, iPod, iTunes, Business Plan, Music Festival, Internet Access, Mobile Entertainment, UK Market, Retail, Entrepreneurship, Financial Projections, Marketing Strategy, Start-up, Concert Recordings
Frequently Asked Questions
What is the core purpose of this document?
This document serves as a comprehensive business plan for iBus, a mobile retail and internet service provider designed to operate at major music festivals across the UK.
What are the primary target areas for the business?
The business focuses on the "iPod generation" and power internet users, primarily students and young professionals aged 16 to 34 who attend live music events.
What is the main objective or research question of this business plan?
The primary goal is to outline the strategy for establishing a profitable mobile Apple-branded service and securing £341,000 in necessary start-up funding.
What methodology is used to validate the market potential?
The plan utilizes industry research from sources like Mintel, market penetration data for the UK, and competitive analysis of digital media players.
What information does the main body contain?
The main body covers business operational details, product offerings, market analysis, marketing strategies, personnel planning, and detailed three-year financial projections.
Which keywords best describe this business?
Key terms include iBus, Apple, iPod, iTunes, Business Plan, Mobile Entertainment, and UK Market.
How is the iBus powered?
The bus is designed to be environmentally friendly, using bio-diesel for operation and featuring solar cells on the roof for additional energy.
What unique service does iBus offer during concerts?
iBus offers exclusive live recording downloads and podcasts of concerts that attendees may have missed, accessible via a unique code provided at the bus.
How is the management team structured?
The company is owned and operated by Richard and Susan Smith, who retain full control while employing temporary staff for on-site duties.
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- Verena Stickler (Autor:in), 2009, Music and Media Business Enterprise, München, GRIN Verlag, https://www.grin.com/document/177830
