iBus® will offer an exciting new service for music enthusiasts by combining the special features of an Apple store with those of an internet café. iBus® is a mobile entertainment hub that will tour all of the UK’s finest festivals and gigs. iBus® will be a magnet for the iPod generation of today, enabling customers to either download exclusive iBus® iTunes, surf the net or purchase first-class Apple merchandise.
iBus® is the answer to the abiding demand of new and creative music ventures. By collaborating with innovative brand leader Apple, iBus® is able to create an exclusive forum for communication and entertainment through the medium of public internet access. In today’s increasingly mobile society, fast and easy internet access has quickly become a necessity of life. However at most festivals, internet access is still a rarity, which would make iBus® the sole provider of this service. This fact, in addition to the significant demand of iPods and iTunes, presents iBus® with a chance to seize this window of opportunity and enter into a profitable niche.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Objective
- Mission
- Keys to Success
- Company Summary
- Company Ownership
- Start-up Summary
- Products
- Market Analysis Summary
- Market Segmentation
- Target Market Segment Strategy
- Industry Analysis
- Competition and Buying Patterns
- Strategy and Implementation Summary
- Competitive Edge
- Marketing Strategy
- Sales Strategy
- Sales Forecast
- Milestones
- Management Summary
- Personnel Plan
- Financial Plan
- Important Assumptions
- Break-even Analysis
- Projected Profit and Loss
- Projected Cash Flow
- Projected Balance Sheet
- Long-term Plan
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This business plan outlines the launch of iBus®, a mobile entertainment hub that combines the features of an Apple store and an internet café. It aims to provide music enthusiasts at UK festivals with access to exclusive iTunes, internet browsing, and Apple merchandise. The plan seeks financing of £341,000 to purchase the bus, equipment, and operating supplies for the first year.
- Introducing a new service for music enthusiasts
- Establishing iBus® as a presence at major UK festivals
- Developing a business model that leverages the popularity of Apple products and services
- Capitalizing on the lack of internet access at many festivals
- Creating a profitable niche within the music and entertainment industry
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: Introduces iBus® as a mobile entertainment hub, highlighting its unique service offering and the potential for a profitable niche in the music festival market. It details the financing required for initial operations.
- Company Summary: Outlines the ownership structure of iBus® as a private company limited by shares. It highlights the company's collaboration with Apple Inc., leveraging their brand and products to offer a comprehensive music and technology experience.
- Market Analysis Summary: Identifies the target market for iBus®, specifically music enthusiasts attending UK festivals. It analyzes the competition and buying patterns within this market, emphasizing the demand for internet access and Apple products.
- Strategy and Implementation Summary: Highlights the competitive edge of iBus® through its unique service offering and collaboration with Apple. It outlines the marketing and sales strategies, including a sales forecast for the first year.
- Management Summary: Provides a brief overview of the personnel plan for iBus®, highlighting the importance of excellent customer service skills to deliver a memorable experience for customers.
- Financial Plan: Presents the financial projections for iBus®, including break-even analysis, projected profit and loss, cash flow, and balance sheet. It outlines the long-term plan for the company's growth and sustainability.
Schlüsselwörter (Keywords)
The business plan focuses on the music and entertainment industry, mobile technology, Apple products and services, internet access, festivals, and market analysis. It emphasizes the importance of innovation, customer service, and financial projections for a successful business venture.
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- Verena Stickler (Autor), 2009, Music and Media Business Enterprise, Múnich, GRIN Verlag, https://www.grin.com/document/177830
