Homepage >  Catalog >  Business economics - Business Management, Corporate Governance

Contemporary Marketing and Human Resource Management in the Hotel Industry

A case study on a hotel situated in Prague


Case Study, 2010

42 Pages, Grade: A


Excerpt


Table of Contents

1 Introduction

2 Marketing Techniques
2.1 Market segments
2.2 Product
2.3 Price
2.4 Distribution & Promotion

3 Human Resource Management

4 Conclusion

5 References

6 Appendices
6.1 Background information on the case study hotel
6.2 The Prague Hotel Website - practical example
6.3 Search Engine Optimisation (SEO) - practical example
6.4 Search Engine Advertising (SEA) - practical example
6.5 Social Media Advertising (SMA) - practical example
6.6 Web controlling - practical example
6.7 Bookassist Booking Engine, Corporate & Loyalty System
6.8 Omena Hotels Case Study
6.9 Porter’s Five Forces Analysis of the hotel industry

Excerpt out of 42 pages

Details

Title
Contemporary Marketing and Human Resource Management in the Hotel Industry
Subtitle
A case study on a hotel situated in Prague
College
Prifysgol Cymru University of Wales
Grade
A
Author
Year
2010
Pages
42
Catalog Number
V178566
ISBN (eBook)
9783668397446
ISBN (Book)
9783668397453
File size
1940 KB
Language
English
Keywords
marketing, online marketing, hr, human resource management, hotels, hotel industry
Quote paper
Christoph Müller (Author), 2010, Contemporary Marketing and Human Resource Management in the Hotel Industry, Munich, GRIN Verlag, https://www.grin.com/document/178566

Comments

  • No comments yet.
Look inside the ebook
Title: Contemporary Marketing and Human Resource Management in the Hotel Industry


Similar texts


Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free