As many other industries the car manufacturing industry has been hardly hit in the most countries by the international financial crisis and subsequent economic slowdown. Several reasons of the credit crunch have also been the trigger for turbulences in the car industry, especially in Europe and the United States of America. Years of cheap and extensive opportunities to finance new cars (low interest rates and negligent credit approvals) have decoupled the economic growth from the car sales and have lead to extensive excess in demand.
Based on major theories in strategic management (e.g. Porter's five forces), this works examines the reasons for car manufactures problems during the crisis, strategic implications and measures to enable a future growth story.
Inhaltsverzeichnis (Table of Contents)
- Market Review
- The Financial Crisis and its Impact on the Car Manufacturing Industry
- Regional Different Implications on Car Manufactures in 2009
- EU27
- North America
- Asia
- Changes in the Car Manufacturing Industry
- Market Globalisation Drivers
- Competitive Globalisation Drivers
- Government Globalization Drivers
- Cost Globalization Drivers
- Résumé
- Strategic Implications
- Daimler AG and the Characteristics of the German Car Manufacturing Market
- Daimler AG, a German Car Manufacturer
- Situation of Daimler's Domestic Market Germany
- Competitive Advantage of the Domestic Market
- Rivalry and Competitive Situation in the German Market
- Major Customer Trends
- Effects of the Recession on Daimler AG's Competitiveness
- Resources and Capabilities
- SWOT Analysis and Evaluation of Daimler AG's Competitive Situation
- Reactions and Strategic directions at Daimler AG
- Reactions on the Crisis by Daimler AG
- Recommendations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This work examines the impact of the global economic downturn on the car manufacturing industry, focusing specifically on the German market and the case of Daimler AG. The paper analyzes the effects of the financial crisis on the industry, explores the changes in the car manufacturing industry, and examines the specific situation of Daimler AG. It also provides recommendations for strategic directions in the context of the crisis.- The impact of the global financial crisis on the car manufacturing industry.
- The changing dynamics of the car manufacturing industry, including market globalization, competitive globalization, and government globalization drivers.
- The specific situation of Daimler AG in the German car manufacturing market.
- The effects of the recession on Daimler AG's competitiveness and resources.
- Strategic directions for Daimler AG in the context of the crisis.
Zusammenfassung der Kapitel (Chapter Summaries)
Market Review
This chapter analyzes the impact of the financial crisis on the car manufacturing industry, specifically focusing on the reasons for the credit crunch and its effects on demand, production, and utilization rates in Europe and the United States. It discusses the implications of the crisis on the industry, including the overproduction and subsequent discounts, as well as the decline in new car registrations. The chapter also examines the impact of the crisis on different regions, including the EU27, North America, and Asia.Changes in the Car Manufacturing Industry
This chapter focuses on the drivers of globalization in the car manufacturing industry. It explores the impact of market, competitive, government, and cost globalization drivers on the industry and discusses the resulting strategic implications.Daimler AG and the Characteristics of the German Car Manufacturing Market
This chapter examines the specific situation of Daimler AG within the German car manufacturing market. It analyzes the competitive advantages and challenges of the German market, examines the major customer trends, and assesses the effects of the recession on Daimler AG's competitiveness. It also includes a SWOT analysis of the company's competitive situation.Reactions and Strategic directions at Daimler AG
This chapter analyzes the reactions of Daimler AG to the financial crisis and explores the strategic directions taken by the company in response. It provides recommendations for Daimler AG regarding future strategic directions in the context of the crisis.Schlüsselwörter (Keywords)
This work focuses on strategic management in the car manufacturing industry, specifically examining the impact of the global financial crisis and the subsequent economic downturn. Key concepts include market globalization, competitive globalization, government globalization drivers, cost globalization drivers, and the competitive situation of Daimler AG in the German market. It also explores resource allocation, SWOT analysis, and strategic directions in the context of the crisis.
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- Nils Peters (Author), 2010, The impact of the global downturn on the car manufacturing industry, Munich, GRIN Verlag, https://www.grin.com/document/179415
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