The impact of the global downturn on the car manufacturing industry


Term Paper (Advanced seminar), 2010

35 Pages, Grade: Sehr gut


Excerpt


Table of contents

I. Market Review
1. The Financial Crisis and its Impact on the Car Manufacturing Industry
2. Regional Different Implications on Car Manufactures in 2009
a. EU27
b. North America
c. Asia

II. Changes in the Car Manufacturing Industry
1. Market Globalisation Drivers
2. Competitive Globalisation Drivers
3. Government Globalization Drivers
4. Cost Globalization Drivers
5. Résumé
6. Strategic Implications

III. Daimler AG and the Characteristics of the German Car Manufacturing Market
1. Daimler AG, a German Car Manufacturer
2. Situation of Daimler’s Domestic Market Germany
a. Competitive Advantage of the Domestic Market
b. Rivalry and Competitive Situation in the German Market
c. Major Customer Trends
3. Effects of the Recession on Daimler AG’s Competitiveness
a. Resources and Capabilities
b. SWOT Analysis and Evaluation of Daimler AG’s Competitive Situation

IV. Reactions and Strategic directions at Daimler AG
1. Reactions on the Crisis by Daimler AG
2. Recommendations
V. References
1. Graphics
2. Literature

Excerpt out of 35 pages

Details

Title
The impact of the global downturn on the car manufacturing industry
College
The University of Surrey  (School of Management)
Grade
Sehr gut
Author
Year
2010
Pages
35
Catalog Number
V179415
ISBN (eBook)
9783656017714
ISBN (Book)
9783656017899
File size
4980 KB
Language
English
Notes
Keywords
downturn, automobil, car manufacturing industry, porter, strategic management, strategie, yip, daimler, smart, diamond, five forces, fünf kräfte, wettbewerbskräfte
Quote paper
Nils Peters (Author), 2010, The impact of the global downturn on the car manufacturing industry, Munich, GRIN Verlag, https://www.grin.com/document/179415

Comments

  • No comments yet.
Look inside the ebook
Title: The impact of the global downturn on the car manufacturing industry



Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free