Extrait
Table of contents
I. Market Review
1. The Financial Crisis and its Impact on the Car Manufacturing Industry
2. Regional Different Implications on Car Manufactures in 2009
a. EU27
b. North America
c. Asia
II. Changes in the Car Manufacturing Industry
1. Market Globalisation Drivers
2. Competitive Globalisation Drivers
3. Government Globalization Drivers
4. Cost Globalization Drivers
5. Résumé
6. Strategic Implications
III. Daimler AG and the Characteristics of the German Car Manufacturing Market
1. Daimler AG, a German Car Manufacturer
2. Situation of Daimler’s Domestic Market Germany
a. Competitive Advantage of the Domestic Market
b. Rivalry and Competitive Situation in the German Market
c. Major Customer Trends
3. Effects of the Recession on Daimler AG’s Competitiveness
a. Resources and Capabilities
b. SWOT Analysis and Evaluation of Daimler AG’s Competitive Situation
IV. Reactions and Strategic directions at Daimler AG
1. Reactions on the Crisis by Daimler AG
2. Recommendations
V. References
1. Graphics
2. Literature
- Citation du texte
- Nils Peters (Auteur), 2010, The impact of the global downturn on the car manufacturing industry, Munich, GRIN Verlag, https://www.grin.com/document/179415
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