Leseprobe
CONTENTS
MANAGEMENT SUMMARY PREFACE
1 Introduction
1.1 Motivation for Research
1.2 Purpose
1.3 Problem Statement and Research Questions
1.4 Research Method
1.5 Structure of the Report
2 Economic Climate & Forecast
2.1 Economic Climate
2.2 The Chinese Economy
2.3 Forecast of the Chinese Economic Development
3 Role & Importance of Transnational Organizations
3.1 Definition and Characteristics of a TNO
3.2 Transnational Organizations in China
4 An Efficient Strategy for the Chinese Market
4.1 Approaches for a Market Entry
4.2 Relevance for the Chinese Market
4.3 Innovation Strategy
4.4 Relevance for the Chinese Market
4.5 Realization of a Winning Innovation Strategy
5 Threats of Doing Business in China
5.1 General Risks & Threats
5.2 Business Risks & Threats in China
6 Conclusions
Bibliography
List of Figures
List of Tables
Appendices
Appendix 1: 360 Degree Analysis
Appendix 2: Economic Overview China
- Arbeit zitieren
- Simon Hecker (Autor:in), 2008, Entering China - Which aspects should a transnational organization consider when entering the Chinese market, München, GRIN Verlag, https://www.grin.com/document/180579
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