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Entering China - Which aspects should a transnational organization consider when entering the Chinese market


Dossier / Travail, 2008

31 Pages, Note: 1.2


Extrait


CONTENTS

MANAGEMENT SUMMARY PREFACE

1 Introduction
1.1 Motivation for Research
1.2 Purpose
1.3 Problem Statement and Research Questions
1.4 Research Method
1.5 Structure of the Report

2 Economic Climate & Forecast
2.1 Economic Climate
2.2 The Chinese Economy
2.3 Forecast of the Chinese Economic Development

3 Role & Importance of Transnational Organizations
3.1 Definition and Characteristics of a TNO
3.2 Transnational Organizations in China

4 An Efficient Strategy for the Chinese Market
4.1 Approaches for a Market Entry
4.2 Relevance for the Chinese Market
4.3 Innovation Strategy
4.4 Relevance for the Chinese Market
4.5 Realization of a Winning Innovation Strategy

5 Threats of Doing Business in China
5.1 General Risks & Threats
5.2 Business Risks & Threats in China

6 Conclusions

Bibliography

List of Figures

List of Tables

Appendices
Appendix 1: 360 Degree Analysis
Appendix 2: Economic Overview China

Fin de l'extrait de 31 pages

Résumé des informations

Titre
Entering China - Which aspects should a transnational organization consider when entering the Chinese market
Université
Fontys University of Applied Sciences Venlo
Note
1.2
Auteur
Année
2008
Pages
31
N° de catalogue
V180579
ISBN (ebook)
9783656034476
ISBN (Livre)
9783656034674
Taille d'un fichier
3225 KB
Langue
anglais
Mots clés
entering, china, which, chinese
Citation du texte
Simon Hecker (Auteur), 2008, Entering China - Which aspects should a transnational organization consider when entering the Chinese market, Munich, GRIN Verlag, https://www.grin.com/document/180579

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