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Jack Daniel's Brand Activity Analysis

Name: Jack Daniel's Brand Activity Analysis
Price: 15.95 EUR
Availability: InStock
Author: BA Global Marketing Matteo Fabbi
ISBN: 978-3-656-03848-1

Seminararbeit, 2010

16 Seiten, Note: 70%

BA Global Marketing Matteo Fabbi (Autor:in)

Leseprobe

Table of contents

1. The product brand
1.1 Brand position
1.2 Brand value
1.3 The market in figures
1.4 Market share
1.5 Brand map
1.6 Target audience

2. Product Vs Brand

3. The brand Identity system
3.1 Brand map
3.2 Brand as a symbol
3.3 Brand as a person

4. Brand equity
4.1 Self-expression model
4.2 The relationship basis model
4.3 FBR model

5. The marketing campaign

6. Current issues identified
6.1 Globalization
6.2 UK population
6.3 Credit crunch

7. References

8. Appendix

Ende der Leseprobe aus 16 Seiten

Details

Titel: Jack Daniel's Brand Activity Analysis
Hochschule: University of Westminster
Veranstaltung: Introduction to Branding
Note: 70%
Autor: BA Global Marketing Matteo Fabbi (Autor:in)
Jahr: 2010
Seiten: 16
Katalognummer: V180587
ISBN (eBook): 9783656038450
ISBN (Buch): 9783656038481
Dateigröße: 1455 KB
Sprache: Englisch
Schlagworte: Jack Daniel's, Branding, Matteo Fabbi, University of Westminster, Branding analysis, Brand personality, Tennessee Whiskey, Brand position, The relationship basis model, Brand equity, Globalization, Credit crunch, The brand Identity system, Whiskey market share, • Old-fashioned, JD, Jack Daniel's N7, Jack Daniel's brand analysis, jack Daniels Spirit of Tennessee, Jack Daniel's Tennessee Whiskey, Jack Daniel's - Master of Malt, US Whisky market, Drink market, Alcohol Advertising

Arbeit zitieren: BA Global Marketing Matteo Fabbi (Autor:in), 2010, Jack Daniel's Brand Activity Analysis, München, GRIN Verlag, https://www.grin.com/document/180587

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