Extrait
Table of contents
1. The product brand
1.1 Brand position
1.2 Brand value
1.3 The market in figures
1.4 Market share
1.5 Brand map
1.6 Target audience
2. Product Vs Brand
3. The brand Identity system
3.1 Brand map
3.2 Brand as a symbol
3.3 Brand as a person
4. Brand equity
4.1 Self-expression model
4.2 The relationship basis model
4.3 FBR model
5. The marketing campaign
6. Current issues identified
6.1 Globalization
6.2 UK population
6.3 Credit crunch
7. References
8. Appendix
Fin de l'extrait de 16 pages
- Citation du texte
- BA Global Marketing Matteo Fabbi (Auteur), 2010, Jack Daniel's Brand Activity Analysis, Munich, GRIN Verlag, https://www.grin.com/document/180587
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