Extracto
Inhaltsverzeichnis
List of Abbreviations
List of Figures
Abstract
1. Introduction
2. Aims and objectives
3.1 DEFINITIONS
3.1.1 E-Business
3.1.2 E-Commerce
3.1.3 Website
3.1.4 Online-Shop
3.1.5 Information architecture
3.1.6 Critical / Important success factors
3.2 E-COMMERCE BACKGROUND
3.3 INFORMATION ARCHITECTURE
3.4 JEWELLERY RETAIL MARKET
3.5 E-COMMERCE FOR THE JEWELLERY INDUSTRY
3.6 GAP IN THE LITERATURE
4. RESEARCH METHODOLOGY
5.1 E-COMMERCE SUCCESS FACTORS
5.2 ADVANTAGES AND DISADVANTAGES OF E-BUSINESS FOR RETAILERS
6.PRIMARY RESEARCH
6.1 PRESENTATION OF ANSWERS
6.2 DATA ANALYSIS
6.2.1 Chances, difficulties and risks for jewellery retailers
6.2.2 Important success factors for jewellery retailers in e-commerce
7. IMPLEMENTATION GUIDELINE
8. CONCLUSION
9. LIMITATIONS OF STUDY
10. BIBLIOGRAPHY
11. APPENDICES
- Citar trabajo
- Sascha Kurth (Autor), 2011, Investing in e-commerce for jewellery retailers, Múnich, GRIN Verlag, https://www.grin.com/document/180749
Textos similares
Así es como funciona
Comentarios