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Market potential of the Ruma© Marker-System in the Canadian market for illicit drug testing

Name: Market potential of the Ruma© Marker-System in the Canadian market for illicit drug testing
Price: 27.95 EUR
Availability: InStock
Author: Caroline Bussenius
ISBN: 978-3-656-05027-8

Bachelor Thesis, 2011

56 Pages, Grade: 1,3

Caroline Bussenius (Author)

Excerpt

Index

1. Introduction

2. Company Information
2.1. Ruma© GmbH
2.2. The Ruma© Marker-System
2.3. Ruma©’s Marketing and Licensing Strategy

3. Analysis of the Macro Environment
3.1. Political Environment
3.2. Economic Environment
3.3. Demographic Environment
3.4. Socio-Cultural Environment
3.5. Legal Environment

4. Market Analysis
4.1. Drug Testing Methods
4.2. Competing Firms
4.3. Ruma©’s Relevant Market
4.3.1. Segmentation Factors
4.3.2. Segments

5. Conclusion
5.1. Macro Environment
5.2. Market Analysis
5.3. Recommendations
5.3.1. Licensing Strategy
5.3.2. Marketing Strategy
5.4. Expectations and Chances

6. Bibliography

7. Annex

Excerpt out of 56 pages

Details

Title: Market potential of the Ruma© Marker-System in the Canadian market for illicit drug testing
College: Cologne University of Applied Sciences (Fakultät für Wirtschaftswissenschaften)
Grade: 1,3
Author: Caroline Bussenius (Author)
Year: 2011
Pages: 56
Catalog Number: V181657
ISBN (eBook): 9783656050018
ISBN (Book): 9783656050278
File size: 877 KB
Language: English
Keywords: Marketing, Marktanalyse, Marktpotential, Market potential

Quote paper: Caroline Bussenius (Author), 2011, Market potential of the Ruma© Marker-System in the Canadian market for illicit drug testing, Munich, GRIN Verlag, https://www.grin.com/document/181657

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