Generally, a deeper understanding of an international student’s financial needs will enable a bank to provide this student more personalized services. Therefore the purpose of this project is to explore the factors that influence overseas students’ choice of a bank in the UK. In order to fulfill this, 60 questionnaires were randomly given out on GIC campus and in front of GU library to obtain both qualitative and quantitative data, and the main findings of this research suggest that (1) location of banks and service fees are the most important positive factors for students to consider; (2) unreasonable charges and irresponsible staff could bring them some dissatisfaction. Furthermore, it is hoped that future studies could find more appropriate approaches to handle negative factors for banks based on this research. Measures, such as enhancing reputation and reducing service fees and overdraft fees for banks would be recommended based on the analysis in the conclusion.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- Literature review
- Methodology
- Findings
- Discussion
- Conclusion
- References
- Appendices
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research project aims to investigate the factors that influence overseas students' choice of a bank in the UK. The study seeks to understand the decision-making process of international students and identify key factors that contribute to their selection of a financial institution.
- Factors influencing overseas students' choice of banks in the UK
- Positive and negative factors impacting bank selection
- Importance of location and service fees for students
- Impact of unreasonable charges and irresponsible staff on student satisfaction
- Recommendations for banks to enhance their services for international students
Zusammenfassung der Kapitel (Chapter Summaries)
The research begins with an overview of the existing literature on factors influencing international students' choice of banks, highlighting the distinction between positive and negative factors. The study then delves into the methodology employed to gather data from a sample of overseas students. The findings section presents the results of the data analysis, focusing on the most important factors that students consider when selecting a bank. This is followed by a discussion that explores the implications of the findings for both students and banks. The conclusion summarizes the limitations of the study and proposes recommendations for banks to improve their services for international students.
Schlüsselwörter (Keywords)
The research focuses on the factors that influence overseas students' choice of banks in the UK, exploring both positive and negative factors. The key concepts include international student banking, banking strategies, service fees, student satisfaction, and bank reputation. The study aims to contribute to a better understanding of the financial needs of international students and provide insights for banks to improve their services for this specific demographic.
- Quote paper
- JUNYU WU (Author), 2011, An investigation into factors which could influence overseas students' choice of banks in the UK, Munich, GRIN Verlag, https://www.grin.com/document/181691
