Resumen o Introducción
More and more business is being done in an international context and more
corporations are establishing themselves globally. The question arises, then, regarding whether managerial processes developed for one specific location can be transferred to another and whether they should be changed or remain unchanged during transition. (Hunter 1999)
A series of cross-cultural research has been undertaken during the last few decades suggesting that certain management styles or business techniques may be
incompatible because of cultural differences. The following essay discusses the
usefulness of such models in managing international business. It focuses on the main 'gurus' which have developed the principal models of cross-cultural research including Geert Hofstede as well as Fons Trompenaars. At the end the essay Richard D. Lewis, widely acclaimed author of 'When cultures collide' and his views on national cultures will be discussed.
- Citar trabajo
- Maik Wagner (Autor), 2000, The Usefulness of Models of Cultural Difference in Managing International Business, Múnich, GRIN Verlag, https://www.grin.com/document/182233
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