Extracto
TABLE OF CONTENTS
EXECUTIVE SUMMARY
INTRODUCTION
BUSINESS MODEL
Business Approach
Stakeholders
Target Customers
Buyers of Google Wallet
Revenue Sources
SWOT ANALYSIS
Strengths
Weakness
Opportunities
Threats
STRATEGIC ANALYSIS: SWOT PORTER’S FIVE FORCE ANALYSIS
Existing Rivalry
Bargaining Power of Buyers
Bargaining Power of Suppliers
Barriers to Entry
Threat of Substitutes
KEY POINTS: PORTER’S ANALYSIS STRATEGY CANVAS
Convenience of making online and offline transactions
Convenience of mobility
Personalization and Location
Security
RECOMMENDATIONS
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- Rohan Handa (Autor)Kritika Maheshwari (Autor)Malvika Saraf (Autor), 2011, Google Wallet - A Glimpse into the future of mobile payments, Múnich, GRIN Verlag, https://www.grin.com/document/183132
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