Elaboration case study: Burger King

Name: Elaboration case study: Burger King
Price: 15.99 EUR
Availability: InStock
Author: Alesia Denker
ISBN: 978-3-656-09695-5

Hausarbeit, 2011

Leseprobe

List of figures

1 Business description

2 Initial Investment

3 Franchise Agreement

4 Advantages and disadvantages of Burger King as franchise system

5 Burger King
5.1 Burger King general informations
5.2 International expansion of franchise

6 Why Russia?
6.1 Russian Resturant Industry
6.2 Russian Fast Food Market

7 Timing - Strategy

8 Opportunities in Eastern Europe

References

Ende der Leseprobe aus 21 Seiten

Details

Titel: Elaboration case study: Burger King
Hochschule: Westfälische Hochschule Gelsenkirchen, Bocholt, Recklinghausen
Veranstaltung: International Marketing
Note: 2,0
Autor: Alesia Denker (Autor:in)
Jahr: 2011
Seiten: 21
Katalognummer: V184536
ISBN (eBook): 9783656096955
ISBN (Buch): 9783656096870
Dateigröße: 519 KB
Sprache: Englisch
Schlagworte: elaboration, burger, king, russia, marketing, international marketing, international management, franchise, timing strategy, fast food, sprinkler strategy, waterfall strategy, burger king, market, global, fh bocholt, fh gelsenkirchen