Extrait
Table of Contents
1.0 Introduction
2.0 Strategic Analysis
2.1 Industry and competitive conditions
2.1.1 The immediate environment
2.1.1.1 Intensity of rivalry among established airlines
2.1.1.2 Risk of entry by prospective competitors
2.1.1.3 Threat of substitutes
2.1.1.4 Bargaining power of suppliers
2.1.1.5 Bargaining power of buyers
2.1.2 The macroeconomic environment
2.1.2.1 The economic environment
2.1.2.1 The social environment
2.1.3 Key success factors (KSFs)
2.2 Internal environment
2.2.1 Distinctive competencies
2.2.1.1. Ability to maximise aircraft space utilisation
2.2.1.2 Lean product line
2.2.1.3 Good management foresight
2.2.1.4 Fast turnaround time
2.2.1.5 Good supplier relations
2.2.2 Drawbacks
2.2.2.1 Security
2.2.2.2 Questionable on-time performance
2.3 Business and corporate level strategies
2.3.1 Current market positioning
2.3.2 Growth and development strategies
2.3.3 Obstacles
3.0 Recommendations
4.0 Conclusion
References
- Citation du texte
- Weng Marc Lim (Auteur), 2009, Air Asia: Penetrating into the South African Airline Industry, Munich, GRIN Verlag, https://www.grin.com/document/188545
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