At present, Berlin is more popular than almost any other European city destination. Covering the same area of about 891 square kilometres as New York Berlin unites a large number of urban districts, centres and boroughs. It is the city of encounters: about 3.4 million inhabitants from more than 180 nations form the city` s culture and lifestyle. The demolition of the Wall in 1989 marked the dawn of a new era for Berlin. Brandenburg Gate – once a symbol of the divided Germany – has again become the emblem of the German capital. Around it, the new centre of Berlin is rising up, and the future of the city becomes visible. Berlin is the political centre for decision-making in Germany. This is the seat of government, parliament, regional representation agencies and top associations of trade and industry. The region has at its disposal an environment of science and research unique in Germany. Here, technology of the future is being developed and employed today. International facilities, schools and institutes promote the exchange of ideas and international dialogue.
Numerous parks and gardens, along with about 400,000 trees along the streets of the city, ensure a favourable climate in the central districts. Berlin is the city of woods, parks, rivers and lakes. A unique area of local recreation is at everyone` s doorstep. A broad range of facilities for sport, leisure and recreation is offered in Berlin- the city that never sleeps.
Inhaltsverzeichnis (Table of Contents)
- Attractions and attributes of the capital
- Entertainment
- Europe's congress city n° 1
- Shopping destination
- Attractive capital of water
- Sports metropolis
- SWOT-analysis
- USP
- Market analysis
- Future trends
- Marketing of the destination
- BTM
- Partner für Berlin
- Blue Band Management Hotels Limited
- Bao Berlin
- The Marketing Club Berlin
- Problems of the destination
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This project work analyzes the destination Berlin, highlighting its strengths, weaknesses, opportunities, and risks. The primary objective is to understand what makes Berlin unique and to analyze the market, including its national and international growth, competitors, customers, and emerging trends. The work also explores the management of a city or region facing increasing competition, presenting strategies, projects, and tasks for various suppliers.
- The unique attributes and attractions of Berlin
- The city's strengths and weaknesses in the context of tourism
- Market analysis, including trends and competitive landscape
- Strategies for managing a city or region facing increasing competition
- The importance of effective marketing and promotion of Berlin as a destination
Zusammenfassung der Kapitel (Chapter Summaries)
- Attractions and attributes of the capital: This chapter explores the various attractions and attributes of Berlin, including its vibrant entertainment scene, its position as a leading congress city, its shopping destinations, its attractive waterfront, and its status as a sports metropolis.
- SWOT-analysis: This chapter delves into the strengths, weaknesses, opportunities, and threats (SWOT) facing Berlin as a tourism destination. It highlights the city's strategic location in Europe, its strong cultural offerings, and its modern infrastructure. It also discusses potential weaknesses such as the challenges of managing growth and maintaining a competitive edge.
- Market analysis: This chapter examines the market for tourism in Berlin, considering future trends, marketing strategies, key partners, and potential problems. It provides insights into the competitive landscape, the target audience, and emerging trends in the tourism industry.
Schlüsselwörter (Keywords)
Berlin, tourism, destination management, attractions, entertainment, congress city, shopping, waterfront, sports, SWOT analysis, market analysis, future trends, marketing, competition, partners, problems.
- Citation du texte
- Beate Pehlchen (Auteur), 2003, Berlin - a destination all of its own, Munich, GRIN Verlag, https://www.grin.com/document/18898
