Extracto
TABLE OF CONTENTS
Problem statement
Abstract
1.Introduction
2.External Analyses
2.1 Political Environment
2.2 Market Analyses
2.2.1 Energy market in Germany
2.2.2 Solar Power for Hot Water and Heating
2.2.3 The market size analysis of solar panel industry in Germany
2.2.4 Solar frame industry analysis:
3．Competitor analysis:
4. Five forces analysis
5.Customer analysis
5.1 Customer segmentation:
5.1.1 Segmentation one: installation service companies:
5.1.2 Segmentation two: solar panel companies:
5.2 Customer
6. Internal Analyses
6.1 Joyance industry glances
6.2 Finance performance
6.3 Marketing performance
6.4 SWOT analysis :
6.4.1TOWS Matrix analysis
7. Objective
8. Strategy
9. Conclusion and recommendation
10. Reference
Final del extracto de 59 páginas
- Citar trabajo
- Shanshan Ren (Autor), 2011, The Marketing Plan of Solar Frame in Germany, Múnich, GRIN Verlag, https://www.grin.com/document/189603
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