Resumen o Introducción
Coca-Cola is a leading company that provides consumers all over the world with non-alcoholic beverages. The consumption of its products and the great variety of brands are widely known. However, the company currently faces some serious charges, labour rights for instance, which affect its reputation and go against the good image that the organisation has carried for many decades.
This report aims to show the Coca-Cola Marketing Director the importance of demonstrating to its consumers the direct connection between ethics and marketing.
It is common in the business environment of a company to raise some problems related to ethics, i.e. professional conducts and moral principles. However, this discussion has to be clear anticipated, and the company needs to act accordingly. The range of business ethical situations reflects not only the trade that the company is in but also internally in the individual involved at the daily activities of Coca-Cola.
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- Bettina Carollo (Autor), 2011, Report to Coca-Cola Marketing Director, Múnich, GRIN Verlag, https://www.grin.com/document/191742
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