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The demographic developments in Germany and their effects on consumer behaviour

Name: The demographic developments in Germany and their effects on consumer behaviour
Price: 16.95 EUR
Availability: InStock
Author: Steffen Plutz
ISBN: 978-3-656-17310-6

Hausarbeit, 2012

14 Seiten, Note: 2,0

Steffen Plutz (Autor:in)

Leseprobe

Index of contents

1. Introduction

2. The demographic developments in Germany
2.1 Development of the population
2.1.1 Fertility
2.1.2 Mortality.
2.1.3 Migration
2.2 Declining population
2.3 Different age structures
2.4 Development of the private households

3. Effects on the consumer behaviour
3.1 Lifestyle and self-perception of the generation 50+
3.2 Buying power and consumption structure

4. Conclusion and outlook

Reference list

Ende der Leseprobe aus 14 Seiten

Details

Titel: The demographic developments in Germany and their effects on consumer behaviour
Hochschule: AKAD-Fachhochschule Leipzig
Veranstaltung: Market Research
Note: 2,0
Autor: Steffen Plutz (Autor:in)
Jahr: 2012
Seiten: 14
Katalognummer: V192330
ISBN (eBook): 9783656172529
ISBN (Buch): 9783656173106
Dateigröße: 926 KB
Sprache: Englisch
Schlagworte: germany

Arbeit zitieren: Steffen Plutz (Autor:in), 2012, The demographic developments in Germany and their effects on consumer behaviour, München, GRIN Verlag, https://www.grin.com/document/192330

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