Extrait
Index of contents
1. Introduction
2. The demographic developments in Germany
2.1 Development of the population
2.1.1 Fertility
2.1.2 Mortality.
2.1.3 Migration
2.2 Declining population
2.3 Different age structures
2.4 Development of the private households
3. Effects on the consumer behaviour
3.1 Lifestyle and self-perception of the generation 50+
3.2 Buying power and consumption structure
4. Conclusion and outlook
Reference list
Fin de l'extrait de 14 pages
- Citation du texte
- Steffen Plutz (Auteur), 2012, The demographic developments in Germany and their effects on consumer behaviour, Munich, GRIN Verlag, https://www.grin.com/document/192330
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