Leseprobe
TABLE OF CONTENTS
OBJECTIVES
1. THEORETICAL PART
1.1. Entering a new era of markets
1.2. Collaborative consumption
1.2.1. Trend
1.2.2. Whatiscollaborativeconsumption?
1.2.3. Benefitsofcollaborationorwhyarepeopledoingit?
1.2.4. Suzi's daily routine
1.2.5. Forms of collaborativeconsumption
1.2.6. Whydoes itwork?
1.2.7. Implications of collaborative consumption on conventional businesses
2. COUCHSURFING.ORG AS A SUCCESSFUL EXAMPLE OF A LIFESTYLE PEER-TO- PEER NETWORK
2.1. Qualitative Research
2.1.1. Research questions
2.1.2. Research methodology
2.1.3. Couchsurfing.org - Company profile
2.1.4. Criticalsuccess factors
2.1.5. Qualitative Research: Motivations behind Couchsurfing
2.2. Quantitative Research
2.2.1. StudyDesignandParticipantStructure
2.2.2. MembershipandFrequencyof Use
2.2.3. Motivations
2.2.4. Trust
2.2.5. Couchsurfercharacteristics
2.2.6. Implications
2.2.7. Conclusion
References:
3. APPENDIX
3.1. Questionnaire
- Arbeit zitieren
- Markus Karmann (Autor:in), 2011, The Rise of Collaborative Consumption on the Example of Couchsurfing, München, GRIN Verlag, https://www.grin.com/document/193110
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