Rio Tinto is a leading international mining group, using the earth’s resources and turning them into products for people’s everyday lives. Thinking of mining, one may first picture a lot of dirt, sweaty men, and a destruction of the earth. In contrast to this, Rio Tinto’s website is mainly held in white and blue with the brand logo being red. All these colors have a rather light and clean feel to it, leaving the impression that the company is environmental-friendly and concerned about its products and the resources it basically robs the earth off.
Inhaltsverzeichnis (Table of Contents)
- Rio Tinto Website Analysis
- Introduction
- Mission Statement and Design
- Focus on the General Public
- Importance of Employees
- Community Involvement
- Financial Performance
- Media Tools and Interactivity
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This analysis aims to explore the design, content, and messaging strategies employed by Rio Tinto on its website. By examining the website's structure, language, and visual elements, the analysis seeks to understand how Rio Tinto attempts to shape public perception of the company and its mining operations.
- Public Image and Perception
- Sustainable Development and Environmental Responsibility
- Engagement with Communities
- Employee Value and Development
- Communication Strategies and Media Tools
Zusammenfassung der Kapitel (Chapter Summaries)
The analysis begins by examining Rio Tinto's website design, highlighting its clean aesthetic and emphasis on sustainability. The website's focus on everyday products and the role of mining in their production is then analyzed, showing how Rio Tinto attempts to connect with the general public.
The importance of employees to Rio Tinto's operations is discussed, emphasizing the company's commitment to training and development, as well as attracting young talent. Rio Tinto's community involvement is then explored, including its support for education, local resources, and social programs.
The analysis concludes by examining Rio Tinto's financial performance and communication strategies. The company's approach to transparency and media utilization are highlighted, focusing on the company's use of a variety of tools to reach its audiences.
Schlüsselwörter (Keywords)
This analysis focuses on Rio Tinto's website design, sustainability, public perception, community engagement, employee development, communication strategies, and media tools.
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- Romina Müller (Autor), 2012, Website Analysis - Rio Tinto, Múnich, GRIN Verlag, https://www.grin.com/document/194063
