Carrefour as the leading retailer in Europe should enter the market in the United Kingdom. The analysis of the country shows that the conditions are good enough to succeed in the market. Although, the competition is already high, the opportunities for Carrefour are even higher. The company knows how to enter even difficult markets with the help of different market strategies. Besides, the global sourcing network and the long expertise in internationalization and innovation processes give the company the best conditions for a good and sustainable entry.
Inhaltsverzeichnis (Table of Contents)
- Brief Synopsis of the Issue
- Recommendations
- Background
- Analysis of Market Opportunities in United Kingdom
- Factor Conditions
- Related & Supp. Industries
- Demand Conditions
- Strategy, Structure & Rivalry
- Government
- Chances
- Company Situation Analysis
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper analyzes Carrefour's potential entry into the UK grocery market. The author aims to assess the feasibility of Carrefour becoming a significant player in the UK market and to propose a strategy for achieving this goal.
- Analysis of the UK grocery market
- Competitive landscape in the UK market
- Carrefour's strengths and opportunities for international expansion
- Application of Porter's Diamond model to analyze the competitive advantage of the UK market
- Evaluation of different market entry strategies
Zusammenfassung der Kapitel (Chapter Summaries)
The paper begins by outlining the strategic rationale for Carrefour's entry into the UK market. It highlights the company's position as a leading European retailer and its ambition to become the preferred retailer in all markets it operates. The paper then provides a comprehensive analysis of the UK grocery market, including its structure, key players, and growth potential.
The author utilizes Porter's Diamond model to identify factors that may contribute to or hinder Carrefour's success in the UK. These factors include labor market flexibility, infrastructure, government regulations, and consumer demand patterns. The analysis highlights the competitive intensity of the UK market, with Tesco as the dominant player and the presence of other global competitors like Wal-Mart.
The paper concludes by analyzing Carrefour's own capabilities and advantages, drawing on Pellegrini's electric paradigm. These advantages include ownership advantages, locational advantages, and internalization advantages. By examining these factors, the author aims to identify potential market entry strategies that will allow Carrefour to capitalize on its strengths and overcome the challenges of the UK market.
Schlüsselwörter (Keywords)
The paper focuses on key topics such as international development, market entry strategy, competitive advantage, retail industry, grocery market, UK market, Carrefour, Tesco, Wal-Mart, Porter's Diamond model, Pellegrini's electric paradigm, and foreign direct investment.
- Quote paper
- Andre Schroeder (Author), 2011, Entry strategy for Carrefour for entry into the UK market , Munich, GRIN Verlag, https://www.grin.com/document/194718
