Abstract or Introduction
Carrefour as the leading retailer in Europe should enter the market in the United Kingdom. The analysis of the country shows that the conditions are good enough to succeed in the market. Although, the competition is already high, the opportunities for Carrefour are even higher. The company knows how to enter even difficult markets with the help of different market strategies. Besides, the global sourcing network and the long expertise in internationalization and innovation processes give the company the best conditions for a good and sustainable entry.
- Quote paper
- Andre Schroeder (Author), 2011, Entry strategy for Carrefour for entry into the UK market , Munich, GRIN Verlag, https://www.grin.com/document/194718