Entry strategy for Carrefour for entry into the UK market


Seminar Paper, 2011

10 Pages, Grade: 1,0


Abstract or Introduction

Carrefour as the leading retailer in Europe should enter the market in the United Kingdom. The analysis of the country shows that the conditions are good enough to succeed in the market. Although, the competition is already high, the opportunities for Carrefour are even higher. The company knows how to enter even difficult markets with the help of different market strategies. Besides, the global sourcing network and the long expertise in internationalization and innovation processes give the company the best conditions for a good and sustainable entry.

Details

Title
Entry strategy for Carrefour for entry into the UK market
College
Coventry University
Course
MBA - From Local to Global: Strategies for International Development
Grade
1,0
Author
Year
2011
Pages
10
Catalog Number
V194718
ISBN (eBook)
9783656201069
ISBN (Book)
9783656202097
File size
841 KB
Language
English
Keywords
Strategy, Market Entry, Retailing, Carrefour, UK, Einzelhandel, Markteintrittsstrategie
Quote paper
Andre Schroeder (Author), 2011, Entry strategy for Carrefour for entry into the UK market , Munich, GRIN Verlag, https://www.grin.com/document/194718

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