Entry strategy for Carrefour for entry into the UK market


Trabajo de Seminario, 2011

10 Páginas, Calificación: 1,0


Resumen o Introducción

Carrefour as the leading retailer in Europe should enter the market in the United Kingdom. The analysis of the country shows that the conditions are good enough to succeed in the market. Although, the competition is already high, the opportunities for Carrefour are even higher. The company knows how to enter even difficult markets with the help of different market strategies. Besides, the global sourcing network and the long expertise in internationalization and innovation processes give the company the best conditions for a good and sustainable entry.

Detalles

Título
Entry strategy for Carrefour for entry into the UK market
Universidad
Coventry University
Curso
MBA - From Local to Global: Strategies for International Development
Calificación
1,0
Autor
Año
2011
Páginas
10
No. de catálogo
V194718
ISBN (Ebook)
9783656201069
ISBN (Libro)
9783656202097
Tamaño de fichero
841 KB
Idioma
Inglés
Palabras clave
Strategy, Market Entry, Retailing, Carrefour, UK, Einzelhandel, Markteintrittsstrategie
Citar trabajo
Andre Schroeder (Autor), 2011, Entry strategy for Carrefour for entry into the UK market , Múnich, GRIN Verlag, https://www.grin.com/document/194718

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