The Ancient Roman adage “panem et circenses” (bread and games) still seems to set the rules of the global game in our days at a universal scale, while bread still seems to be at stake. While one part of the world is dying of hunger, in civil wars and other violence the other revels in global gaming. Nothing has changed fundamentally since Ancient Rome as far as basic human tendencies are concerned. And who does not play that game has been sidelined then as much as he is now. The arenas of the gladiators have become the arenas of global business, politics and sports. Neither the language nor the fundamental themes seem to have changed on the world’s stage, with its super predator global competitors, those who emulate them and the masses of the spectators. Global media allow the whole world to take part in the game, not just the few ones on site. Global competition for victory over a competitor and the global competition for the bread of survival and its enhancement, i. e. total
competition is the one theme that unites and divides all men, rich and poor, races, cultures, religions, ethnic groups, nations, organisations and sport organisations, federations, and clubs are simply another facet of the theme of competition, which necessarily entails losers, in sports, in politics, in business and above all with regard to bread, i.e. survival. Who refuses the game and proclaims deviating values from the mainstream ideology of panem et circenses will be prosecuted, as the Christians were prosecuted in Roman times as they are now in various places of the world. Diversity again emerges as a major issue at a global scale, internally and externally. In Roman days diversity could be controlled by Roman law and its military might across the Roman Empire that covered parts of three continents. The aspiration to global rule by major present day players is another parallel that transcends two millennia. Due to the emancipation of nations with their claim to sovereignty, however, it is has become difficult to enforce one global standard by global organisations and nations. Therefore the global diversity issue has arisen in our time, after the enforcement of global standards in the shape of various ideologies has also failed over the centuries.
Contents
Part 1
Panem et Circenses
The Global Sports Business
Intercultural Sports- and Soccer Management 6
Five dimensions of global sports and soccer management 7
1. The socio-historical aspect 7
2. The Cultural Imperative of Global Sports 10
3. Soccer from an economic/political standpoint 12
4. Soccer from a sociopsychological perspective 18
5. Cultural strategy, tactics and styles of soccer 21
Part 2
Culturally Integrative Global Sports Management 33
Vishua Chaytana – Formulation of a Global Consciousness-Based Global Inter/Transcultural Management Science 33
1. The completion of the intercultural edifice 34
2. Design of a scientifically-based diversity-integrative transcultural profiler 42
2.1 The state of the intercultural art and science:
On human relativity in intercultural research 42
2.2 Enhancing the intercultural art and science:
Sources, models and the achievement of supreme cultural intelligence 50
3. 36 Inter-/Transcultural Management Instruments 101
Part 3
Quantum Cultural Communication In The Planetary Third Millennium 119
1. A Universal language for the universal era 120
Part 4
Transcultural Management Dictionar 129
Objectives and Themes
The primary objective of this work is to explore the intersection of global sports management and cultural diversity, analyzing how sports can act as both a source of cultural division and a potential vehicle for integrative, sustainable global cooperation. By applying intercultural and transcultural management frameworks, the research addresses the fundamental challenge of managing human diversity in an increasingly polarized global environment, questioning whether current management practices reinforce existing "battlefields" or can be re-engineered to foster unity and cross-cultural understanding.
- The socio-historical context of the "panem et circenses" principle in global sports.
- The role of cultural intelligence and integrative mindsets in professional soccer management.
- The application of scientific, quantum-inspired paradigms to understand and manage cultural dynamics.
- The development of the "Transcultural Profiler" as an instrument for global management.
- The importance of moving from specific, divisive interculturalism to holistic, transcultural management.
Excerpt from the Book
1. The sociohistorical aspect
The Ancient Roman adage “panem et circenses” (bread and games) still seems to set the rules of the global game in our days at a universal scale, while bread still seems to be at stake. While one part of the world is dying of hunger, in civil wars and other violence the other revels in global gaming. Nothing has changed fundamentally since Ancient Rome as far as basic human tendencies are concerned. And who does not play that game has been sidelined then as much as he is now. The arenas of the gladiators have become the arenas of global business, politics and sports. Neither the language nor the fundamental themes seem to have changed on the world’s stage, with its super predator global competitors, those who emulate them and the masses of the spectators. Global media allow the whole world to take part in the game, not just the few ones on site. Global competition for victory over a competitor and the global competition for the bread of survival and its enhancement, i. e. total competition is the one theme that unites and divides all men, rich and poor, races, cultures, religions, ethnic groups, nations, organisations and sport organisations, federations, and clubs are simply another facet of the theme of competition, which necessarily entails losers, in sports, in politics, in business and above all with regard to bread, i.e. survival.
It is useful to look at sports in a cultural perspective in order to contextualize it in human society and in the “global arena”. Due to man’s panem et circenses impulse he has transformed the whole world in countless arenas with their diverse forms of competition and strife with winners and losers across the word. Unless the impact of the destructively competitive arenas can be contained and mitigated by more cooperative gaming, there may not be enough bread for human survival for everybody. Unless the world learns, in addition to competition, complementary sharing cooperation, competition may satisfy human basic instinct but also destroy humanity if it remains uncontrolled.
Summary of Chapters
Panem et Circenses: This chapter contextualizes the global sports business within the historical framework of "bread and games," arguing that modern sports often replicate ancient patterns of competition and conflict that require more sustainable management.
Five dimensions of global sports and soccer management: This section breaks down the complex global soccer landscape into five distinct perspectives, including historical, economic, and sociopsychological lenses, to demonstrate the necessity of intercultural skill sets for modern management.
Culturally Integrative Global Sports Management: This part introduces a consciousness-based approach to management, advocating for the transition from a divisive intercultural focus to a more holistic, integrative transcultural science.
Quantum Cultural Communication In The Planetary Third Millennium: This chapter explores the need for a "universal language" of management, drawing parallels between quantum physics principles and the dynamics of cultural integration in a globalized era.
Transcultural Management Dictionar: This final section provides a comprehensive lexicon of key terms and concepts necessary for practitioners to navigate the complexities of global cultural management effectively.
Keywords
Intercultural Management, Transcultural Management, Global Sports, Soccer Management, Diversity, Cultural Intelligence, Quantum Cultural Effect, Panem et Circenses, Global Consciousness, Integrative Management, Cultural Profiling, Organizational Culture, Human Diversity, Complementarity Principle, Sustainable Management.
Frequently Asked Questions
What is the primary focus of this work?
The book focuses on the management of global sports—particularly soccer—through the lens of cultural and transcultural theory, examining how these activities impact global business and human society.
What are the core thematic fields covered?
The work explores sports history, economics, social psychology, transcultural management science, and the application of metaphors from natural sciences like physics and neurobiology to organizational behavior.
What is the central research goal?
The goal is to provide an integrative framework (such as the Transcultural Profiler) that allows managers to move beyond "divisive" intercultural models toward a "holistic" approach that reconciles global diversity.
Which methodologies are employed?
The author uses a transdisciplinary approach, blending insights from organizational theory, cultural research, philosophy, and metaphors drawn from quantum physics to map human cultural conditioning.
What topics are discussed in the main part of the book?
The main part analyzes the "Five Dimensions" of global sports, proposes a consciousness-based management science, and provides a set of practical management instruments and a comprehensive dictionary for professionals.
Which keywords define this publication?
Key terms include Intercultural Management, Transcultural Management, Global Sports, Diversity, Cultural Intelligence, and the Quantum Cultural Effect.
How does the "Transcultural Profiler" work?
The Profiler is a 12-dimensional model that maps the psychological infrastructure of a manager, integrating different levels of cultural consciousness to help them navigate complex, multicultural business environments.
What is the significance of the "Panem et Circenses" metaphor?
It highlights the author's argument that modern sports business, much like ancient Roman games, can be used for both pacification and control, emphasizing the need to move from destructive competition to cooperative management.
- Citation du texte
- D.E.A./UNIV. PARIS I Gebhard Deissler (Auteur), 2012, Global Sports Management - A Cultural Perspective, Munich, GRIN Verlag, https://www.grin.com/document/196784
