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“Price” as one Parameter in the Marketing Mix


Term Paper, 2009

47 Pages, Grade: 1,3


Excerpt


Table of Contents

Executive Summary

List of Abbreviations

List of Figures

List of Tables

1. Introduction

2.1 Concept of Pricing Policy
2.2 Goals of Price Policy
2.3 What is a Price?
2.3.1 Definition of Price
2.3.2 Price and Consumer Value
2.3.3 The Drivers of Price

3. Methods of Setting Prices
3.1 Cost Orientated Pricing
3.2 Competitor Orientated Pricing
3.3 Customer Orientated Pricing

4. Price Strategies
4.1 New-Product Pricing Strategies
4.2 Price-Adjustment Strategies
4.3 Other Strategies

5. Ethical Constraints on Pricing

6. Results and Conclusion

Appendices

ITM Checklist

Bibliography

Excerpt out of 47 pages

Details

Title
“Price” as one Parameter in the Marketing Mix
College
University of Applied Sciences Berlin
Grade
1,3
Authors
Year
2009
Pages
47
Catalog Number
V197106
ISBN (eBook)
9783656231257
ISBN (Book)
9783656231417
File size
1571 KB
Language
English
Notes
Keywords
price”, parameter, marketing
Quote paper
Michael Kemmer (Author)Antje Boden (Author), 2009, “Price” as one Parameter in the Marketing Mix, Munich, GRIN Verlag, https://www.grin.com/document/197106

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