Extrait
Table of Contents
Executive Summary
List of Abbreviations
List of Figures
List of Tables
1. Introduction
2.1 Concept of Pricing Policy
2.2 Goals of Price Policy
2.3 What is a Price?
2.3.1 Definition of Price
2.3.2 Price and Consumer Value
2.3.3 The Drivers of Price
3. Methods of Setting Prices
3.1 Cost Orientated Pricing
3.2 Competitor Orientated Pricing
3.3 Customer Orientated Pricing
4. Price Strategies
4.1 New-Product Pricing Strategies
4.2 Price-Adjustment Strategies
4.3 Other Strategies
5. Ethical Constraints on Pricing
6. Results and Conclusion
Appendices
ITM Checklist
Bibliography
Fin de l'extrait de 47 pages
- Citation du texte
- Michael Kemmer (Auteur)Antje Boden (Auteur), 2009, “Price” as one Parameter in the Marketing Mix, Munich, GRIN Verlag, https://www.grin.com/document/197106
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