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Kodak, Fight to Revive. SWOT Analysis and Strategy Plan

Seminararbeit, 2012

15 Seiten

Jia Pan (Autor:in)

Leseprobe

1. Introduction

2. ssessing Kodak’s position in the market
2.1 SWOT ANALYSIS
2.2 PORTER’S FIVE FORCES N LYSIS
1) Threat of New Entrants
2) Bargaining Power of Buyers
3) Threat of Substitutes
4) Bargaining Power of Suppliers
5) Degree of Intense Rivalry

3. Strategy Plans
3.1. Financial strategy
1) Current financial situation
2) Financial Solutions
3.2. Marketing Strategy
1) Customer satisfaction leads to the top of the market
2) New technology innovation: creating real value
3) Continue the service: integration of online+ offline activities
3.3 Change the Company Culture
1) We Need Speed Up
2) Focus on the good stuff
3) Run like a huge startup company

4. Recommendation

5. Conclusion

Ende der Leseprobe aus 15 Seiten

Details

Titel: Kodak, Fight to Revive. SWOT Analysis and Strategy Plan
Hochschule: University of Southern California
Autoren: Jia Pan (Autor:in)Fan Gao (Autor:in)
Jahr: 2012
Seiten: 15
Katalognummer: V197146
ISBN (eBook): 9783668338500
ISBN (Buch): 9783668338517
Dateigröße: 1136 KB
Sprache: Englisch
Schlagworte: kodak, fight, revive, swot, analysis, strategy, plan

Arbeit zitieren: Jia Pan (Autor:in)Fan Gao (Autor:in), 2012, Kodak, Fight to Revive. SWOT Analysis and Strategy Plan, München, GRIN Verlag, https://www.grin.com/document/197146

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