Extrait
Contents
1. Introduction
2. ssessing Kodak’s position in the market
2.1 SWOT ANALYSIS
2.2 PORTER’S FIVE FORCES N LYSIS
1) Threat of New Entrants
2) Bargaining Power of Buyers
3) Threat of Substitutes
4) Bargaining Power of Suppliers
5) Degree of Intense Rivalry
3. Strategy Plans
3.1. Financial strategy
1) Current financial situation
2) Financial Solutions
3.2. Marketing Strategy
1) Customer satisfaction leads to the top of the market
2) New technology innovation: creating real value
3) Continue the service: integration of online+ offline activities
3.3 Change the Company Culture
1) We Need Speed Up
2) Focus on the good stuff
3) Run like a huge startup company
4. Recommendation
5. Conclusion
Fin de l'extrait de 15 pages
- Citation du texte
- Jia Pan (Auteur)Fan Gao (Auteur), 2012, Kodak, Fight to Revive. SWOT Analysis and Strategy Plan, Munich, GRIN Verlag, https://www.grin.com/document/197146
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