iZoca.com is currently a hyper-local social networking site. It combines elements of social networks and organizational tools. In contrast to other social networks like the market dominating Facebook, iZoca is not based on relations between individuals but on group affiliations. By giving their zip code members become part of their local community and can access the latest local news and information about events in their local area. They can form and join groups, in which activities can be planned, managed and promoted to the public. One of the most important features of iZoca is the integrated personal calendar.
However, the company is struggling with difficulties. Membership is growing very slowly. Only about 4000 people are currently signed up at iZoca.com. Revenues generated by ads on the website are scarce.
For these reasons, we propose a strategy shift. iZoca should enter the market of Learning Mangement Systems (LMS) by partnering with an existing LMS. With its key features, the group and community structure and the shared calendar, it has the potential to satisfy needs of students and colleges that are currently either not or only insufficiently addressed by existing players in the market such as Blackboard or Moodle’s Joule.
The entire college could be mirrored virtually in a community on iZoca. Classes could be organized in groups, over which students and teachers can interact and communicate about all issues related to the class. Teachers could upload the syllabus or assignments, students could hand in assignments by uploading. Through the integrated calendar, group members would always have an up-to-date overview of the class schedule or due dates for assignments. Other things like campus events could also be organized in groups directly on the LMS platform. Through a smartphone application, students could also access the latest information about classes and campus events directly over their smartphones.
These examples show that iZoca could clearly offer benefits to college students. However, before any actions are undertaken into this direction, it is important to put any assumptions about customer needs on a fact-based fundament. To accomplish this, a survey has been conducted with college students about their perceptions of their college’s current LMS and about their appraisal of the features iZoca could offer. The results of this survey are presented in this research paper.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Methodology
- Results
- Demographics of the respondents
- Perceptions of current LMS
- Possible benefits of iZoca
- Interpretation and conclusion
- Appendix A - Survey Design
- Appendix B - Answers to Question 2
- Appendix C - Answers to Question 4
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research paper examines the potential of iZoca, a social networking platform, to enter the Learning Management Systems (LMS) market. The paper presents a survey conducted with college students to understand their perceptions of existing LMS and their potential interest in iZoca's features. The objective is to assess the feasibility of iZoca's proposed strategy shift by understanding student needs and preferences.
- Perceptions of current LMS among college students
- Potential benefits of iZoca's features for student learning
- Student demographics and their influence on LMS preferences
- Feasibility of iZoca's entry into the LMS market
- The role of social networking in higher education
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces iZoca, its current state, and the challenges it faces. It proposes a strategy shift for iZoca to enter the LMS market and outlines the potential benefits of its features for college students. The chapter highlights the need for a survey to understand student perceptions of current LMS and their needs.
- Methodology: This chapter details the methodology of the survey conducted to collect student data. It describes the sample population, the survey design, and the questions asked, including those focused on current LMS perceptions, potential benefits of iZoca, and student demographics. The survey was conducted using printed hard copies and an online platform.
- Results: Demographics of the respondents: This section presents the demographic data collected from the survey, including the gender and age distribution of the respondents.
Schlüsselwörter (Keywords)
This research paper focuses on the key terms and concepts of Learning Management Systems (LMS), social networking, higher education, student perceptions, iZoca, and potential benefits of iZoca's features for students.
- Quote paper
- Klaus Schütz (Author), 2011, Perceptions of Current Learning Management Systems, Munich, GRIN Verlag, https://www.grin.com/document/198847
