Business Ethics - Is a more social economy possible?

Dossier / Travail , 2011 , 28 Pages , Note: 1,0

Gestion d'entreprise - Ethique commerciale, Ethique économique

Whether the economic system of capitalism will survive at its present form is uncertain. In the face of the increasing economic crisis, voices for an alternative system are getting louder. Especially a more ethical and more social economy is requested. However, is a more social economy possible?

Inhaltsverzeichnis (Table of Contents)

• Business Ethics
• The relationship between ethics and economy
• Ethical ways of doing business as marketing strategy
• Moral theories
• Utilitarian theory
• Consequentialist theory
• Deontological
• Social Responsibility
• Interdependency of stakeholders and shareholders
• Social entrepreneurship

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper examines whether a more social economy is possible. The focus is on the relationship between ethics and economy, and the importance of ethical ways of doing business for building a strong corporate reputation. The paper explores various moral theories and their applications to business ethics, ultimately focusing on the concepts of social responsibility and social entrepreneurship as potential solutions for a more social economic system. Key themes addressed in the paper include:

• The role of ethics in business and the economy
• The importance of ethical ways of doing business as a marketing strategy
• The relationship between stakeholders and shareholders
• Social responsibility in international trade and global business
• Social entrepreneurship as a potential solution for a more social economy

Zusammenfassung der Kapitel (Chapter Summaries)

This chapter explores the relationship between ethics and economy, emphasizing the importance of ethical ways of doing business for building a strong corporate reputation. It argues that ethical behavior is essential for long-term business success, citing examples like the Fair Trade Foundation to demonstrate how consumer expectations can influence the market. The chapter also examines the relationship between corporate reputation and financial performance, highlighting the importance of maintaining a good reputation to ensure financial stability. This chapter delves into various moral theories, including utilitarian, consequentialist, and deontological, and discusses their applicability to business ethics. While these theories offer a theoretical framework, they are ultimately designed to guide decision-making in ethical dilemmas. The chapter serves as a brief introduction to ethical theory, emphasizing its importance in understanding the complex ethical issues faced in business. This chapter examines the concept of social responsibility within the context of international trade and global business. It questions the purpose of business, asking whether corporations should serve only their shareholders or also consider the needs of stakeholders. The chapter explores the interdependence of stakeholders and shareholders, emphasizing the impact of business decisions on all involved parties.

Schlüsselwörter (Keywords)

This paper examines the potential for a more social economy, exploring the relationship between ethics, economy, and social responsibility. Key terms and concepts include: business ethics, corporate reputation, social responsibility, stakeholders, shareholders, social entrepreneurship, and ethical marketing. The paper emphasizes the importance of ethical decision-making in business, highlighting the need for a more socially responsible approach to global business practices.

• Université: European University Viadrina Frankfurt (Oder) (Fakultät für Kulturwissenschaften )
• Note: 1,0
• Auteur: Master of Arts Julia Klar (Auteur)
• Année de publication: 2011
• Pages: 28
• N° de catalogue: V200163
• ISBN (ebook): 9783656264323
• ISBN (Livre): 9783656265740
• Langue: anglais
• mots-clé: business, ethics