Excerpt
Table of Contents
Executive Summary
1. Introduction
2. Zorlu Energy
2.1 Company Overview
2.2 Group Companies
2.3 Company Objectives and Principles
3. SWOT Analysis of Zorlu Energy
3.1 Internal Factors
3.1.1 Strengths
3.1.2 Weaknesses
3.2 External Factors
3.2.1 Macro Environmental Analysis – PESTEL Analysis
3.2.2 Micro Environmental Analysis – Porter’s Five Forces Analysis
3.2.3 Opportunities
3.2.4 Threats
5. TOWS Analysis for the Generation of Strategies
6. Evaluation of Strategies
7. Examination of the Organizational Structure for the Proposed Strategies
8. Conclusions and Recommendations
9. References
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- Ilhan Yuece (Author), 2012, Strategic Analysis of Turkish Company Zorlu Energy, Munich, GRIN Verlag, https://www.grin.com/document/200838
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