This paper deals with the strategic analysis of the Turkish company Zorlu Energy and
the derivation of alternative strategies and the selection of the final strategy derived
amongst all strategies to compare the current strategy of the company.
In the paper, an overview of the Zorlu Energy is given and to understand the current
situation, a SWOT Analysis is done followed by an environmental scan, using the
PESTEL and Porter’s Five Forces Analyses. After that TOWS Analysis is done for the
generation of SO, TO, WO and TW strategies. All the strategies are tested from
suitability, acceptability and feasibility point of view. Finally, the selected strategy and
the reasons for the selection of it are explained and compared to current strategy of the
company and also the organizational structure of Zorlu Energy is examined for the
implementation of the proposed strategy.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- Zorlu Energy
- Company Overview
- Group Companies
- Company Objectives and Principles
- SWOT Analysis of Zorlu Energy
- Internal Factors
- Strengths
- Weaknesses
- External Factors
- Macro Environmental Analysis - PESTEL Analysis
- Micro Environmental Analysis - Porter's Five Forces Analysis
- Opportunities
- Threats
- Internal Factors
- TOWS Analysis for the Generation of Strategies
- Evaluation of Strategies
- Examination of the Organizational Structure for the Proposed Strategies
- Conclusions and Recommendations
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper analyzes the strategic position of Zorlu Energy, a leading Turkish energy company, in the competitive Turkish energy market. It seeks to understand the company's current strengths and weaknesses, as well as the opportunities and threats within the market, and to develop alternative strategies for future success. Ultimately, the goal is to determine the most suitable, acceptable, and feasible strategy for Zorlu Energy to enhance its efficiency and competitiveness.
- Strategic analysis of Zorlu Energy in the Turkish energy market
- SWOT analysis to identify internal strengths and weaknesses and external opportunities and threats
- Generation of alternative strategies using TOWS analysis
- Evaluation of strategies based on suitability, acceptability, and feasibility
- Organizational structure assessment for implementing the proposed strategy
Zusammenfassung der Kapitel (Chapter Summaries)
The paper begins with an overview of Zorlu Energy, outlining its diverse operations in the energy sector, including electricity generation, natural gas exploration and production, and renewable energy projects. It then conducts a thorough SWOT analysis, examining the company's internal strengths and weaknesses, such as its strong financial position and extensive expertise in various energy sectors, as well as its potential for growth in renewable energy. This is followed by an external analysis using PESTEL and Porter's Five Forces frameworks, analyzing the macro-economic, social, technological, environmental, legal, and political factors influencing the Turkish energy market, as well as the competitive forces in the industry.
The paper continues with the generation of alternative strategies based on the TOWS matrix, which considers combinations of strengths, weaknesses, opportunities, and threats. These strategies are evaluated according to suitability, acceptability, and feasibility. Finally, the paper explores the organizational structure of Zorlu Energy in relation to the implementation of the chosen strategy.
Schlüsselwörter (Keywords)
Strategic analysis, Zorlu Energy, Turkish energy market, SWOT analysis, PESTEL analysis, Porter's Five Forces, TOWS analysis, alternative strategies, suitability, acceptability, feasibility, organizational structure, efficiency, competitiveness, renewable energy, natural gas, electricity generation.
- Quote paper
- Ilhan Yuece (Author), 2012, Strategic Analysis of Turkish Company Zorlu Energy, Munich, GRIN Verlag, https://www.grin.com/document/200838
