Media affected political elections and shaping public opinion

Dossier / Travail , 2009 , 10 Pages , Note: A

Medias / Communication - Mass média

Political elections are seen to be very important to every country, so in the agenda setting, media gate-keepers tends to rank it very high and show on prime time to attract audiences. Attractive pictures, figures and larger fonts are adopted in order to around public awareness. The images of candidates are all depends on how media shape them and the way of reporting. Public opinions will then form after audiences receiving different kind of information from media. In a certain extent, I believe the effect of media in political elections is influential to voters. Media has bias in transmitting the message and thus attract different group of political elections voters. In advertisements of elections, the quantity, use of words and variation of targeted voters can affect voters’ selections in political elections. Yet, accumulated believes and value system is not easy to change under the perceived predisposition. The selective perception and selective retention set limits towards the effect of mass media.

Inhaltsverzeichnis (Table of Contents)

• INTRODUCTION
• AGENDA SETTING OF MEDIA IN POLITICAL ELECTION
• POLITICAL POSITION AND BIAS OF MEDIA
• MEDIA EFFECTS -PUBLIC OPINION IS FORM

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper examines the influence of media on political elections and public opinion about political candidates. It explores how media sets the agenda, presents biased reporting, and shapes public perceptions of candidates.

• Media's role in agenda setting for political elections
• The impact of media bias on voter perceptions
• The formation of public opinion through media consumption
• The influence of media on voter behavior in elections
• The limitations of media effects on voter decisions

Zusammenfassung der Kapitel (Chapter Summaries)

• INTRODUCTION: This section introduces the topic of media influence on political elections and public opinion. It highlights the importance of elections and how media plays a significant role in shaping public awareness.
• AGENDA SETTING OF MEDIA IN POLITICAL ELECTION: This chapter discusses how media sets the agenda for political elections through news programs, talk shows, and televised debates. It explores the use of "pseudo-events" and strategic communication techniques to influence public perception.
• POLITICAL POSITION AND BIAS OF MEDIA: This chapter examines the role of media bias in political reporting. It analyzes how different media outlets present information with a particular political slant, potentially influencing voter preferences. Examples from Fox News and Hong Kong newspapers are provided.

Schlüsselwörter (Keywords)

This paper explores the key concepts of media influence, political elections, public opinion, agenda setting, media bias, voter perception, and the impact of mass communication on democratic processes.

• Note: A
• Auteur: Joyce Ho (Auteur)
• Année de publication: 2009
• Pages: 10
• N° de catalogue: V201666
• ISBN (ebook): 9783656277682
• ISBN (Livre): 9783656278078
• Langue: anglais
• mots-clé: media