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Impact and Role of Market Research in New Product Launch Process


Essay, 2012

15 Pages


Excerpt


Table of Contents

Abstract

1. Introduction

2. New Product Launch Process

3. New Product Success and Failure

4. Conclusions

5. References

Excerpt out of 15 pages

Details

Title
Impact and Role of Market Research in New Product Launch Process
College
Prifysgol Cymru University of Wales
Course
Marketing Managment
Author
Year
2012
Pages
15
Catalog Number
V201824
ISBN (eBook)
9783656295174
ISBN (Book)
9783656295846
File size
455 KB
Language
English
Notes
Analysis and Assessment of New Product Development Process, The Impact and Role of Market Research in This Process &amp, New Product Failures Despite Market Research Support
Keywords
Market Research, New Product Launch Process, New Product Success and Failure
Quote paper
Ilhan Yuece (Author), 2012, Impact and Role of Market Research in New Product Launch Process, Munich, GRIN Verlag, https://www.grin.com/document/201824

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