This essay explains the stages of new product launch from the idea generation to the commercialization and examines the impact and role of marketing research in this process. The study identifies the factors that affect new product success and failure by giving examples from market tops and market flops and evaluation criteria were developed to search for the answer of the question why they succeeded or failed. Hypotheses were generated for the new product failures despite market research support as well.
Table of Contents
- Abstract
- Introduction
- New Product Launch Process
- New Product Success and Failure
- Conclusions
- References
Objectives and Key Themes
This essay aims to explain the new product launch process, from idea generation to commercialization, highlighting the crucial role of market research at each stage. It analyzes the factors contributing to both the success and failure of new products, using examples to illustrate these points. The essay also investigates cases where new products failed despite market research support, formulating hypotheses to explain these outcomes.
- The stages of the new product launch process.
- The impact of market research on new product success.
- Factors contributing to new product success and failure.
- Analysis of market successes and failures.
- Hypotheses for new product failures despite market research.
Chapter Summaries
Introduction: This introductory chapter sets the stage by discussing the dynamic nature of consumer expectations and the critical importance of new product launches for company expansion and market competitiveness. It emphasizes the complexity of new product development, requiring interdisciplinary collaboration, and positions the new product launch as the culmination of this process and a crucial step toward success. The chapter introduces the central role of market research in informing better marketing decisions despite the high failure rate of new products, even with prior market research. This introduction creates a context for understanding the subsequent analysis of the new product launch process.
New Product Launch Process: This chapter defines "new product" from both consumer and marketer perspectives, highlighting the subjective nature of "newness." It then outlines the sequential stages of the new product introduction process, emphasizing the importance of each stage in determining the product's ultimate success. These stages, each warranting analysis and potential adjustments, are presented as essential components of a successful launch. The chapter uses a figure to visually represent these stages, offering a clear and structured overview of the entire launch process.
Keywords
New product launch, market research, product development, new product success, new product failure, market analysis, consumer behavior, innovation, commercialization, marketing strategy.
Frequently Asked Questions: Comprehensive Language Preview
What is the purpose of this document?
This document provides a comprehensive preview of a language essay focusing on the new product launch process. It includes the table of contents, objectives and key themes, chapter summaries, and keywords. The preview is designed to give a thorough understanding of the essay's scope and content.
What topics are covered in the essay?
The essay examines the new product launch process from idea generation to commercialization, emphasizing the critical role of market research at each stage. It analyzes factors contributing to both the success and failure of new products, explores cases where products failed despite market research, and proposes hypotheses to explain these failures. The essay also considers the definition of "new product" from both consumer and marketer perspectives.
What are the key themes of the essay?
Key themes include the stages of the new product launch process, the impact of market research on new product success, factors contributing to new product success and failure, analysis of market successes and failures, and hypotheses for new product failures despite market research. The subjective nature of "newness" in product launches is also a significant theme.
What is the structure of the essay?
The essay is structured into chapters covering an abstract, introduction, the new product launch process, new product success and failure, conclusions, and references. The introduction sets the context by discussing consumer expectations, the importance of new product launches for company growth, and the high failure rate of new products, even with market research.
What is the role of market research in the essay?
Market research plays a central role in the essay. It is highlighted as a crucial element at every stage of the new product launch process, influencing marketing decisions and potentially determining the success or failure of a new product. The essay also analyzes cases where market research seemingly failed to predict product failure.
What are the key stages of the new product launch process according to the essay?
While not explicitly listed in detail here, the preview indicates that the essay outlines the sequential stages of the new product launch process, emphasizing their importance in determining the final outcome. A visual representation of these stages is also included in the essay.
What are the keywords associated with the essay?
Keywords include: New product launch, market research, product development, new product success, new product failure, market analysis, consumer behavior, innovation, commercialization, and marketing strategy.
- Citation du texte
- Ilhan Yuece (Auteur), 2012, Impact and Role of Market Research in New Product Launch Process, Munich, GRIN Verlag, https://www.grin.com/document/201824