Extrait
List of Content
List of abbreviations
1. Introduction
1.1 Currently relevance and background/ problem discussion
1.2 Scope and objectives of the thesis/ methodology
2. Theoretical basics
2.1 Definition and delimitation of marketing communication
2.2 Elements and use of marketing communication/ communication mix
2.3 Marketing communication strategies
2.4 Effects and objectives of marketing communication
2.5 Definition of brands and ‘brand equity’
3. Practical part
3.1 The attractiveness of golf for brands
3.2 Elements of brand and marketing communication in golf
3.3 Reasons and objectives for marketing communication in golf for brands
3.4 Example of Nike’s brand and marketing communication strategy in golf
4. Findings and conclusion
4.1 Brief summary
4.2 Discussion and critical reflection
List of sources
List of attachments
- Citation du texte
- Charlotte Kierdorf (Auteur), 2012, Brand and marketing communication in golf, Munich, GRIN Verlag, https://www.grin.com/document/205624
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