Before the globalization most of the retaining used to be done in retail stores. In recent years non-store retailing has been growing much faster than the store retailing includes selling of the final consumer through the internet, direct mail, catalogs, the telephone and other direct selling approach. Customer became more luxurious so according to them satisfaction and quality are main focal point for the retail outlet store because one satisfied customers brings more than twenty customers and one unsatisfied customers take two hundreds customers back. Changes in customers’ expectation and perceived quality and perceived value all works in concert to drive the customer satisfaction. This research is intended to understand the impact of quality attributes on customer satisfaction in Indian apparel retailing.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- Objectives
- Theoretical Background
- Literature Review
- Methodology
- Data Analysis and Interpretation
- Findings and Discussion
- Conclusion and Recommendations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to understand the impact of quality attributes in apparel retail on customer satisfaction. It explores how various factors, such as physical facilities, value-added services, and store maintenance, influence customer perception and satisfaction.- Impact of quality attributes on customer satisfaction in apparel retail
- The role of physical facilities, value-added services, and store maintenance in customer satisfaction
- Customer perception of quality attributes in relation to their satisfaction
- The influence of demographic variables on customer preferences and satisfaction
- The importance of customer satisfaction in driving retail growth
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: This section provides a brief overview of the research, outlining the key objectives, methodology, and findings. It highlights the importance of customer satisfaction in the apparel retail sector and the influence of quality attributes on this satisfaction.
- Introduction: This chapter discusses the evolution of retail and the growing importance of customer satisfaction in the competitive market. It explores the factors that influence customer choice, including the role of store attributes, product quality, and customer expectations.
- Objectives: This section outlines the specific objectives of the research, focusing on understanding the impact of quality attributes on customer satisfaction, the relationship between demographic variables and customer preferences, and the overall customer experience with the chosen retail store.
- Theoretical Background: This chapter delves into the theoretical frameworks underpinning customer satisfaction and quality attributes. It explores existing research and theories on the topic, highlighting the importance of quality and service in building customer loyalty.
Schlüsselwörter (Keywords)
This research focuses on customer satisfaction, quality attributes, apparel retail, physical facilities, value-added services, store maintenance, customer perception, demographic variables, and retail growth.- Citation du texte
- Richa Kumari (Auteur), 2012, Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing, Munich, GRIN Verlag, https://www.grin.com/document/205838
